Richard Ginori, a manufacturer of high-quality, artistic porcelain since 1735, is displaying some of its most prestigious collections at the first edition of Salone del Mobile Milano.Moscow. This presentation is in collaboration with the BoscoCasa, the new retail brand of Richard Ginori’s Russian partner Bosco di Ciliegi group, which manages around 200 single-brand retailers between Moscow, Saint Petersburg, Novosibirisk and Samara.

Salone del Mobile Milano.Moscow, formerly known as Saloni WorldWide Moscow, has been a landmark international event in the design and furnishing market for Russia and the former Soviet countries since 2005, drawing each year over 30,000 industry leaders, journalists and enthusiasts. This year’s event runs between October 10 to 13

Taking part in the Salone del Mobile Milano.Moscow event is particularly important to Richard Ginori since it allows us to come into direct contact with customers, journalists and professionals from Russia and all of Eastern Europe. This initiative thus dovetails perfectly with our efforts at international development, allowing us to showcase some of our best products, global icons of Italian craftsmanship and design.” – Giovanni Giunchedi, Chairman and CEO of Richard Ginori

On display are the well-established classic collections such as Oriente Italiano, fusing Far-Eastern floral decorations with Italian elegance; Volière, combining white and gold to grace the portraits of the most exotic birds; Perroquets turns porcelain into canvas to create unique hand decorated portraits of parrots; Totem, inspired by the eighteenth-century decorative tradition when the reproductions of symbolic animals enriched the cups of stately homes. Also, on display are the new customisable Magnifico, taking its inspiration from the late eighteenth-century garden vases which are embellished with decorations in gold and platinum; the new hand-painted series Il Giardino dell’Iris; as well as a selection of the collections inspired by Gio Ponti, the legendary artistic director of Richard Ginori, such as the Labirinto and Catene.

Richard Ginori has had a direct presence in Russia since 2016 when it opened its first monobrand store at the BoscoCasa’s space in Petrovsky Passage in Moscow. The interior of Richard Ginori store in Petrovsky Passage is reminiscent of its flagship Florence and Milan stores and features carved wood panels on the walls, bulky crystal chandeliers and an old fireplace. Here visitors can choose and purchase dishes, vases, famous decorative figurines or order a custom-made family set with a nominal stamp.

The story of the Ginori Manifattura began in 1735 in Doccia, near Florence, when the marquis Carlo Andrea Ginori, inspired by his passion for white gold, started a porcelain factory. The eighteenth century was a crucial century for the development of porcelain in Europe. It was in this period that the first manufactures were born, fed by new styles and international trends. Ginori soon became the international reference point for the creation of sculptures. By 1779, Ginori porcelain became the must-have ornaments in stately homes across Europe and became synonymous with elegance and refinement; enriched with luxurious gold decorations and featured innovations such as the stoia motif (woven fabric). In 1896, the Manifattura expanded and rebranded itself as the Richard Ginori Ceramic Company, where the tradition of master artisans met the innovation of patented technologies.

Every great entity has a Golden Era of creativity. In the case of Richard Ginori, it was between 1923 and 1933, when the maison was under the artistic direction of the legendary Gio Ponti (1891-1979), an architect, industrial designer, furniture designer, artist, teacher, writer and publisher. He is responsible for introducing highly innovative elements with sensitivity and respect for European traditions as well as for oriental culture. He inspires the brand even today. In 2013, the Manifattura Richard Ginori was acquired by Gucci and in turn by the Kering Group in 2016.