Rolls-Royce has announced the joining of a new Regional Director, Middle East & Africa.

César Habib, who has been with Rolls-Royce since 2015 will be replacing Brett Soso, who will leave the company in August.

“I am delighted to announce that César Habib has been appointed as Regional Director, Middle East & Africa. César has an exceptional track record, and with his broad experience and in-depth knowledge of the business and the region, he is ideally positioned to take on this new role.” – Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

Habib has proved to be an asset for the company with record sales and growth of business since his joining as Head of Ownership Services and more recently, as Head of Bespoke. He was the ideal choice to take over as the Regional Director in the region and will be based in Dubai.

Prior to Rolls-Royce, Habib held a number of BMW Group senior positions in Sales, Aftersales, Sales Channel Development and Business Development. This included five years based in the regional BMW office in Dubai.