Mercedes-AMG recently launched their new social media campaign #SpeedUpInStyle to launch the Mercedes-AMG  53 series. It starred the CEO of one of their long-time partners; Christoph Grainger-Herr of the Swiss luxury watch manufacturer IWC Schaffhausen.

In a short film now available online, he is seen driving a Mercedes-AMG 53 E 4MATIC+ Coupé through the streets of New York City.

He explains: “I am grateful to have taken part in this dynamic campaign with our partner. The versatility, comfort, efficiency and performance of the AMG sports car impressed me immensely during filming. The finished film perfectly encapsulates the driving force behind both Mercedes-AMG and IWC Schaffhausen: precise, world-class engineering, uncompromising performance and iconic design – always combined with great joy and passion, of course.

In the film, he is seen wearing ICW’s Ingenieur Chronograph Sport Edition “50th Anniversary of Mercedes-AMG.” The watch is driven by the IWC 89361 manufacture calibre, housed in a robust titanium case, and the glass back takes inspiration from AMG brake discs. The magnetic field protection is visible through the glass-back.

IWC Schaffhausen and Mercedes-AMG have enjoyed a successful partnership since 2004.