Gucci, the Italian luxury brand, is soon going to launch its Gucci Guilty campaign which will reveal the new bottle design for the Gucci Guilty Pour Femme.

The campaign launching worldwide in January 2019 stars Academy Award-winning actor and musician Jared Leto together with award-winning singer-songwriter Lana Del Rey and will be showing the mysterious, eclectic and elegant sides of their characters.

Gucci recently hosted a party in LA’s Hollywood Forever Cemetery to announce the new faces of its Gucci Guilty fragrances. The Hollywood Forever Cemetery has a special connection to the House and its creative director Alessandro Michele and also is a setting in scenes from the video of the new Gucci Guilty campaign.

Joining the stars of the campaign at the party was Gucci’s creative director Alessandro Michele. Courtney Love also attended the party, recording the night as it unfolded on the Stories of Gucci Beauty’s Instagram account. The singer-songwriter and actress has a guest appearance in the new campaign directed by Glen Luchford with creative direction by Alessandro Michele.