British actress Keira Knightley recently starred in a new campaign for Chanel’s Coco Crush Collection. Three short films were revealed by Chanel as part of the campaign on October 26th.

Each of the films is based on quotes by Mademoiselle Chanel and sees the actress responding to the quotes with an audacity.

This campaign highlights the irreverence that’s intrinsic to the style of the House and its creator: there’s just one set of rules, yours.

Titled “My Way, My Allure,” the campaign emphasises the multiple ways in which jewellery from the Coco Crush collection can be combined and worn which gives every woman the freedom to be unique.

Gabrielle Chanel said: “Always remove, never add.”

Keira Knightley: “I always add and never remove”.

Gabrielle Chanel said: “Every time I’ve done something reasonable, it’s brought me bad luck.”

Keira Knightley: “I decided to do something to bring me good luck.”

Gabrielle Chanel said: “I am all for what is unseen.”

Keira Knightley: “As for me, I’m for what can be seen.”

An ambassador for Chanel makeup, fragrance and jewellery, the British actress has had a long-standing relationship with the French fashion house.