B&O PLAY, a sister company to the world-renowned Bang & Olufsen, recently released the latest evolution of their design classic Earset. This time it is wireless, made of precision-forged and diamond-cut aluminium, with an emphasis on ergonomics just as much as acoustics.

“We are extremely proud of our design heritage, and the original Earset has been a long-lasting favourite due to their flexible, yet precise industrial design and acoustic brilliance. We are excited to bring forward the new Earset that has been updated with wireless technology and a classic updated hue and satin”, says B&O PLAY Concept and Design Manager Jakob Kristoffersen.

Earset allows the speaker house to fit comfortably just inside the inner ear without blocking it, rather than the usual deeper in-ear fit. The reason for this?

“We wanted to adapt the earphone closer to the shape of the ear, so the tip would sit in the concha of the ear with the housing supported by an ear hook. As the earbud does not feel ‘enclosed’ in the ear, the sound is perceived as clearer, while allowing elements of the surrounding environment to intervene. One of the main reasons why it has been preferred by musicians and biking athletes,” says Knud-Erik Lauridsen, Executive Sound Engineer.

Earset is available in Graphite Brown and White and retails for AED 1,199.