The Ferrari Purosangue, the Prancing Horse’s first ever four-door-four-seater was unveiled at the Emirates Towers recently. This was the regional debut of the much-anticipated model since its world premiere on September 13. The speed at which the Purosangue has reached the region underlines the importance of the Middle East region to Ferrari’s global sales programme.
An elite mix of high-profile clients from all corners of the Middle East and the Indian subcontinent region had gathered at the iconic location for the unveiling. Guests were welcomed by Giorgio Turri, General Manager of Ferrari Middle East and heard from Dieter Knechtel, President of Ferrari Far East and the Middle East. Emanuele Carando, Global Head of Product Marketing at Ferrari, led the presentation and regional unveiling of the new model.
Ferrari Middle East held nothing back in the planning for this historic launch, with a glitzy reveal of the stunning Purosangue combined with premium hospitality in the spirit of the “Ferrari Lifestyle.”
The Purosangue later headed to Yas Marina Circuit, Abu Dhabi, for special viewings at the first race of the Passione Ferrari Club Challenge Middle East 2022/2023 season.
Since the marque’s earliest years, 2+2 cars – with two front and two smaller back seats – have played a significant role in its strategy. Indeed, many Ferraris have successfully combined benchmark performance with first-class comfort. Now, in the culmination of 75 years of leading-edge research, Ferrari has created a new kind of car. A car, in which, performance, driving pleasure and comfort coexist in equal measure, while still encapsulating the Prancing Horse’s unmistakable aesthetics. Thus, the name Purosangue, Italian for ‘thoroughbred’, was chosen for this new chapter in the company’s illustrious story.
The Purosangue’s unique combination of performance and comfort should place it head and shoulders above the rest of the market. It is the only car with its proportions to sport a mid-front-mounted, naturally-aspirated V12. Maranello’s most iconic engine debuts in this configuration for the first time to ensure the car unleashes all of its 725 cv – that’s more power than any other in the segment – whilst guaranteeing the most enthralling Ferrari engine soundtrack.