Atelier NA, the leading brand for made-to-measure shirts and suits, opened its first Middle Eastern boutique in Dubai, UAE. Atelier NA’s sprawling 1,431 square feet store is conveniently situated on the ground level of the Millennium Atria Hotel in Business Bay.
Established in Paris in 2011, the French brand is firmly setting its sights on the international market after making huge inroads within France. In 2015, the brand opened its first store outside of France in Belgium and then ventured into Switzerland in 2017. With 23 operational stores and over 110, 000 customers in Europe, Atelier NA has now entered the Middle East market in partnership with UAE based Governor Apparel and aims to make its services accessible to gentlemen across the region. Founded in 2019, with a mission to become a boutique menswear retailer, Governor Apparel, is focused on bringing unique retailing experiences to the region.
With an objective to provide an elevated and a superior customer experience, the new concept store from the brand exudes sophistication. Its unique patented 3D body scanner means customers’ measurements can be taken in literally seconds, around 200 in one second, creating truly bespoke garments. Atelier NA provides 100% customizable made-to-measure garments, at ready to wear prices to its customers.
François Chambaud, CEO & Co-Founder at Atelier NA, said, “We are very excited to be present in Dubai now and look forward to welcoming new customers. Given this region’s appetite for bespoke fashion, we are very positive about opening more stores in Dubai and across the region soon. Our aim is to ensure affordable high-class bespoke garments are available to as many fashion-conscious men as possible”.
The brand has partnered with prestigious drapers such as Drago, Holland & Sherry, Thomas Mason and Dormeuil. It has garments to fit all budgets, with full canvas suits starting from AED 1,695 and tailor-made customized shirts from AED 195.
“The residents of Dubai are accustomed to being at the forefront of the latest technologies. Atelier NA’s 3D body scanner will be a welcomed new feature to the made-to-measure offering within the city. We look forward to offer the diverse residents of Dubai a wide selection of high-end made-to-measure suits at attainable pricing.”Tarek Alhussayni, Managing Director, Governor Apparel
Atelier NA’s made-to-measure suits are created with a full floating canvas interlining. They feature a rigid buckram canvas for the shoulders and hand-stitched canvas allows for a more natural shape. Customers can choose from a range of around 1,500 fabrics, with patterns to suit any occasion. Whether it’s a tuxedo, a pinstripe or velvet suit or just a simple shirt, Atelier NA can create what you’re looking for.
All Atelier NA sales advisers are up to date with the latest trends and ensure the process goes smoothly for those who may never have visited a tailor’s store before. The customer receives style advice in order to determine the right options and designs, and the style adviser takes some extra manual measurements that will define the customer’s preferences, for example, the length of the trouser.
Atelier NA’s seasonal collections echo the latest trends. Shirts are made from the best cotton poplin from Thomas Mason, or INDUO® water-repellent fabrics. All materials from Atelier NA are decatized in order to avoid shrinkage at the dry cleaners. All ranges have these modifications, positioning Atelier NA as a major player in bespoke garments for men.
Once an order has been placed with the brand, all the measurements are saved in Atelier NA’s system, family and friends can then conveniently order a garment, safe in the knowledge that it will fit perfectly.