Gucci’s latest advertising campaign for men’s tailoring is set in the original English takeaway: the fish and chip shop, known locally as a “chippy”.
First opened in London in 1860, the fish and chip shop is a traditional fixture on many British streets, a place where people gather to buy battered cod, fried chips and mushy peas and are seen queueing and chatting, particularly on Friday nights, as they wait for their fish and chips.
In the campaign, young Englishman, musician Harry Styles, a singer, songwriter and actor, is seen bringing a pet chicken and dog into the chippy, he orders his food and then shares it with the animals, in a narrative sequence that echoes many famous photographs and scenes from British films.
Styles is pictured in a variety of Gucci tailored outfits, including two suits with waistcoats (one a wool mohair white-red-black mini pied de poule worn with a green check blanket and the other an ink-grey bee check), a splash-dark beige macro gingham sharkskin dressing gown, worn as a coat, a decorative dark wool mohair jacket with embroidered collar detail, and a white-oatmeal hued macro bird’s eye wool suit with MLB NY Yankees patches. The styling is contemporary, with the tailoring combined with formal shirts and ties, buttoned-up casual shirts, and moccasins, sandals and sneakers.