With an aim to interpret the breadth of what Burberry represents to so many different people, from millennials to the mature, from British to the international, Riccardo Tisci worked with a number of collaborators to bring to life his first ad campaign for the heritage house.
He put together a team of 6 photographers and 11 models, from the most experienced to the emerging, to portray his diverse and inclusive vision for Burberry.
The campaign was shot by photographers Nick Knight, Danko Steiner, Hugo Comte, Colin Dodgson, Peter Langer and Letty Schmiterlow, all of whom make their Burberry campaign debut. The multicultural stars of the campaign include Stella Tennant, Fran Summers, Claudia Lavender, Rianne van Rompaey, Natalia Vodianova, Irina Shayk, Sora Choi, Anok Yai, Darani, Matteo Ferri and Joe Plunkett.
“They are images that have the confidence to stand on their own, but it’s when they are assembled together that they truly bring the diversity, the eclecticism, the inclusivity and the beauty of Burberry to life.” – Riccardo Tisci, Chief Creative Officer, Burberry
The campaign that presents Burberry’s Spring/Summer 2019 Collection will be appearing across all Burberry channels until April and the collection will be available to purchase in-store and online globally from February 2019.
Talking about the Spring/Summer 2019 collection, Riccardo Tisci said “I was thinking a lot about my journeys as I started putting together my first Burberry collection. From my personal journey back to London 20 years after I showed my graduate collection here, to how far I have come. I was also inspired by how much London – the city that made me dream to become a designer – has evolved. This show is a celebration of the cultures, the traditions and the codes of this historic fashion house and of the eclecticism that makes up the beautifully diverse United Kingdom.”
The collection celebrates the melting pot of creativity and style traditions at the heart of the United Kingdom, from the punk and rebellious, to the formal and refined.