Chopard Presents “The World’s Most Beautiful Race”
For the 32nd consecutive year, Chopard lined up at the start of this new edition of the 1000 Miglia rally as the main partner and official timekeeper. Traditionally organised in…
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Chopard
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Dubai Watch Week 2019 Exhibitions
This year’s edition of Dubai Watch Week celebrates two of the industry’s biggest progress drivers; “innovation and technology”. The Main Exhibition at the Dubai Watch Week 2019 will see brands…
Chopard’s All-new Alpine Eagle Collection – A Classic Reborn with New DNA
In 1980, Karl-Friedrich Scheufele was a youthful 22-year-old employed in his family’s Chopard manufacture when he submitted an idea to his father for a watch to be named St. Moritz.…
Chopard expresses love with the Happy Love Watch
The Artisan of Emotions, Chopard, has chosen this year to celebrate LOVE: a universal message which has inspired a new variation within the Happy Sport watch collection. The collection is…
Chopard celebrates a twin silver jubilee
In 1993, two landmark events coincided related to the house of Chopard. Caroline Scheufele, the co-president and artistic director of the brand dreamed up the now famous Happy Sport watch.…
Chopard’s tribute to Mexico: Spirit of ‘La Santa Muerte’
“Macabre” is how most foreigners would describe Día de Los Muertos or Day of the Dead, but for Mexicans, it is a day to pay homage to Santa Muerte, the…
Chopard brings the Chopard Classic Rally to Dubai for the second consecutive year
After a successful first edition last November, the Chopard Classic Rally Dubai is back for a second run on November 9, 2018. The rally will again tour the wonders of…
Chopard announces Grand Prix de Monaco Historique 2018 Race Edition watch
The street circuits of Monte Carlo are where many greats of the motor racing world became legends, be they cars or their drivers. Every two years, these legends return to…
Chopard’s Racing Colours at the Mille Miglia 2018
May 16, 2018 was a day bathed in summer sunshine at the foothills of the Italian Alps. Sunshine that gleamed off the polished bodywork of some of the finest mechanical…