Hugo x Liam Payne Season-3 Puts Spotlight On Sustainability
This winter, Hugo builds on its strong partnership with ambassador Liam Payne and Cotton made in Africa to launch a new responsible fashion offering. Hugo and Liam Payne unveil their…
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Hugo Boss
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Alex Thomson, Hugo Boss And The ‘Everest of Sailing’
On November 8th, Alex Thomson set sail for the 2020-21 Vendée Globe – the unique single-handed round-the-world race nicknamed the ‘Everest of sailing.’ Having finished second and third in the…
Find out how “intimate” your favourite luxury brand is
Louis Vuitton is still the luxury brand that has the most “intimate” relationship with UAE consumers, according to MBLM’s 2018 Brand Intimacy Study. LV is followed by Hugo Boss, Dior,…
The new Washable Suit from Boss
Boss, the German fashion brand, has merged hi-fashion, versatility and convenience in its latest tailoring innovation to give us the Washable Suit and is in line with the brand’s mission…
Seaside Silhouettes – introducing the Hugo Boss’ S/S2018 collection
Inspired by seaside and early 90s Hugo Boss collections, the 2018 menswear spring-summer is a collection that taps into the current mood for relaxed menswear by introducing an informal take…