Hugo Boss

The New HUGO x Flowers for Society GO-2 Sneaker at a Floral-Filled Frankfurt Event

HUGO and premium footwear brand Flowers for Society launched their much-anticipated HUGO x FFS GO-2 sneaker with a dynamic event on November 8 at Frankfurt’s 43einhalb, following its debut at…

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1 min

Boss Bottled, Now As A Parfum

Boss Parfums introduces Boss Bottled Parfum, an intensely masculine scent conveying strength and charisma. The woody-ambery composition brings exceptional richness and texture to the timeless Boss Bottled signature fragrance. Chris…

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Signé Magazine – Edition 44

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1 min

Hugo x Liam Payne Season-3 Puts Spotlight On Sustainability

This winter, Hugo builds on its strong partnership with ambassador Liam Payne and Cotton made in Africa to launch a new responsible fashion offering. Hugo and Liam Payne unveil their…

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2 min

Alex Thomson, Hugo Boss And The ‘Everest of Sailing’

On November 8th, Alex Thomson set sail for the 2020-21 Vendée Globe – the unique single-handed round-the-world race nicknamed the ‘Everest of sailing.’ Having finished second and third in the…

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3 min

Find out how “intimate” your favourite luxury brand is

Louis Vuitton is still the luxury brand that has the most “intimate” relationship with UAE consumers, according to MBLM’s 2018 Brand Intimacy Study. LV is followed by Hugo Boss, Dior,…

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2 min

The new Washable Suit from Boss

Boss, the German fashion brand, has merged hi-fashion, versatility and convenience in its latest tailoring innovation to give us the Washable Suit and is in line with the brand’s mission…

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2 min

Seaside Silhouettes – introducing the Hugo Boss’ S/S2018 collection

Inspired by seaside and early 90s Hugo Boss collections, the 2018 menswear spring-summer is a collection that taps into the current mood for relaxed menswear by introducing an informal take…