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Automobili Pininfarina Spreads its Global Network

  • February 24, 2019
  • 2 minute read

As Automobili Pininfarina prepares for the global reveal of its electric hypercar ‘Battista’ at the Geneva Motor show, the company has announced that it has secured relationships with luxury and high-performance vehicle specialists in North America, Europe, the Middle East and Asia, and will complete these regions’ networks during the course of 2019. Since the inception of the company in April 2018, Michael Perschke (CEO, Automobili Pininfarina) has prioritised the selection of the world’s leading specialist car retailers to support the company’s ambitions for the new luxury brand.

In North American, AP specialists are confirmed for Los Angeles, Miami, New York, San Francisco, Toronto and Vancouver. In Europe: Birmingham, Brussels, Düsseldorf, London, Stuttgart and Monaco. In Asia: Hong Kong and Singapore with locations in China to be announced. In the Middle East region, AP has partnered with Dubai based Adamas Motors LLC and is in the final phase of discussions with Riyadh’s Nahwasharq Co. Ltd.

 “We are passionate about the customer journey, the touchpoints and the full Pininfarina experience. We believe our retail specialists will become evangelists of the brand as they take on the privilege of caring for Pininfarina cars and clients. Initially, for the Battista’s 150 clients we’ll have 20 to 25 global touchpoints; as the Pininfarina range grows, we’ll add further retail specialists while still retaining exclusivity.” said Michael Perschke, CEO of AUTOMOBILI PININFARINA

Pininfarina Battista
Pininfarina Battista
Pininfarina Battista

The Battista, formerly designated PF0, takes its name from Pininfarina SpA’s founder Battista ‘Pinin’ Farina, and promises to be a ground-breaking EV-hypercar offering unrivalled performance combined with ultra-luxury. It promises a combined output of 1,900 horsepower, 2,300 Nm of torque, a rest to 100 kmph acceleration in less than two seconds and on to 300 kmph in less than 12 seconds, and with a range of more than 450 kilometres.

The Battista is scheduled to come to market in 2020 but with no more than 150 set to be produced; 50 are designated for North America, 50 for Europe and 50 for the Middle East and Asia markets.

Applications to own Battista may be made through the Automobili Pininfarina website: automobili-pininfarina.com/viewing.

The Automobili Pininfarina Battista is set for a global reveal at an exclusive VIP event on 4th March at 20:30 (CET) in Geneva, prior to the all-electric hypercar’s public world premiere on the Automobili Pininfarina stand at the Geneva Motor Show on 5th March at 14:15 (CET).

Related Topics
  • Automobili Pininfarina
  • Battista
  • Michael Perschke
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