Signé Magazine
Browse
  • Horology
  • Automotive
  • Fashion
    • Accessories
    • Gear
    • Insider
  • Art & Design
  • Lifestyle
    • Dining
    • Grooming
    • Hotel & Spa
    • Property
    • Travel
  • More
    • Auctions
    • Philanthropy
Search
Signé Magazine
Signé Magazine
  • Horology
  • Automotive
  • Fashion
    • Accessories
    • Gear
    • Insider
  • Art & Design
  • Lifestyle
    • Dining
    • Grooming
    • Hotel & Spa
    • Property
    • Travel
  • More
    • Auctions
    • Philanthropy
  • Uncategorized

INFINITI & Bose – A Partnership of Success

  • October 10, 2019
  • 4 minute read

From the brand’s inception in 1989, INFINITI has always sought to create luxurious interior spaces that enhance the driving experience. Premium audio has helped to achieve this. With a contemporary cabin that was crafted to appeal to the senses of touch and sight, sound was just as important. The Q45’s development team sought an audio system that would reproduce sound of such clarity that drivers could enjoy their music in the car as much as they might from their home audio system.

From the get-go, INFINITI recognized the benefits of partnering with an audio specialist which truly understood the science behind the sound. Bose was enlisted to engineer a sound system specifically for the Q45 sedan which brought a premium listening experience to the cabin of the car.

This was easier said than done, and reproducing exceptional audio clarity within a confined space posed a challenge. Not only is the cabin much smaller than a home environment, for example, but the interplay of different surfaces can have a negative impact on sound quality – windows reflect sound, while seats and carpets soak it up. The immovable ‘furniture’ of the cabin – such as seats or the center console – as well as the packaging of the car’s structure itself are also limiting factors. Within this confined space, Bose developed a four-speaker system that could work best with the cabin layout.

From early concepts to the actual production vehicle, Bose spent almost 2 years developing the Q45′ speaker system. Early conceptual work was carried out at Bose’s laboratories in Framingham, MA, with much of the integration of the technology taking place at INFINITI’s base in Atsugi, Japan. INFINITI provided Bose audio engineers with access to an early concept of the Q45 to help them incorporate the speakers, electronics module, and speaker enclosures necessary to create an immersive, high-clarity audio experience.

“Back in the eighties, cars makers were increasingly looking to improve audio performance in their vehicles. We needed a new ground-up approach that would see us design a sound system that would deliver superior clarity throughout the cabin of INFINITI’s first car. We worked with INFINITI engineers to fit the Q45 with loudspeakers and amplifiers that were among the most powerful within the industry, with the most advanced signal processing tech of the time.” – Hiroshi Miyazaki, Global Director for Bose Automotive’s Nissan and INFINITI business

In a pre-internet era characterized by fax machines and Filofaxes, the logistics of collaborating on this project were complex, with INFINITI based in Japan and Bose in the U.S. “We would decamp to Japan for two weeks at a time,” says Miyazaki. “We would arrive at INFINITI’s base ar 7 am and work right through until 10 pm, including weekends.”

The hard work paid off. When the Q45 was launched in 1989, the Bose audio system was one of the most advanced on the road. Other cars were equipped with audio systems which were powered by the radio unit, resulting in low power and high distortion. The Q45’s system had its own amplifier and custom equalization, with tailored speakers in the front doors and on the rear deck, delivering a remarkable listening experience. It was the first step in a long, fruitful partnership.

Fast forward to the dawn of the new millennium, and audio was turning digital. Where the 1989 Q45 featured a cassette player, the latest cars were fitted with CD changers and digital signal processing (instead of the analog signal processing that had come before). But Bose once again ensured INFINITI was a step ahead of the competition, in 2001 introducing its AudioPilot noise-compensation technology to the new INFINITI Q45. Bose AudioPilot digital signal processing automatically adjusts sound levels in response to extraneous noise, unlike conventional systems that simply change the volume based on speed. A microphone installed in the cabin continuously monitors noise levels, and digital electronics intelligently adjust the sound coming out of the speakers. The result is a consistent experience for all occupants.

Five years later, Bose introduced its new 5.1 ’Studio Surround’ system in the 2006 INFINITI M sedan. This system featured Bose ‘Personal Surround’ speakers within the shoulder of each front seat to give occupants a more immersive listening experience. A year later, the new Infiniti G35 sedan featured what Bose dubbed a ‘Studio on Wheels’ audio system, which represented a significant step forward in sound system capabilities.  The G35 was one of the first cars to feature 10-inch woofers in each front door, required to realize the car’s superior acoustic power.  More than simply swapping out smaller speakers for new, larger ones, Infiniti and Bose worked together to redesign the very structure of the G35’s doors in order to house the new system.

One of the more notable demonstrations of Bose and INFINITI’s close partnership came with the arrival of the 2009 G37 Convertible. Miyazaki explains: “Infiniti wanted an open-air audio system which was as clear and powerful when travelling roof-down at 70mph as it was when the car was parked with the roof up. In the prototyping stage, we actually chopped the roof off a G37 Coupe, the car on which the Convertible was based, so we had a valid development mule. We created the first-ever headrest speaker system, which was specifically designed to provide the right level of acoustic power and clarity to overcome highway noise and wind buffeting when driving al fresco.” 

To this day, INFINITI and Bose continue to collaborate to give car owners the best possible audio experience. While technology has evolved significantly during that time, from the Q45’s cassette deck to the latest Bluetooth streaming features in the QX50, the desire to work in partnership and engineer the ultimate sound system remains as strong as ever.  

Related Topics
  • Bose
  • Infiniti
You May Also Like
MB&F LMSequentialEVO
View Post
  • Uncategorized

MB&F Legacy Machine Sequential EVO Sets Impressive Benchmarks

  • June 2, 2022
Theon Design
View Post
  • Uncategorized

A Peek Into Theon Design, UK’s Leading Classic 911 Restomod Specialist

  • May 30, 2022
Hublot Big Bang Samuel Ross
View Post
  • Uncategorized

The Limited-Edition Big Bang Tourbillon Samuel Ross

  • May 25, 2022
Ferrari BR20
View Post
  • Uncategorized

The One Of A Kind Ferrari BR20

  • November 14, 2021
Rolls Royce Black Series Ghost
View Post
  • Uncategorized

The Rolls-Royce Black Badge Ghost

  • November 13, 2021
2022 Mercedes-AMG SL
View Post
  • Uncategorized

The 2022 SL Becomes An AMG Only Model

  • November 11, 2021
Mercedes AMG GLB35
View Post
  • Uncategorized

GLB 35 4MATIC – AMG’s Latest Addition To Its “GL” Lineup

  • November 8, 2021
Bentley Mulliner Bacalar and Blower
View Post
  • Uncategorized

Bentley Mulliner Is Set To Deliver The First Bacalar And Blower Cars

  • November 1, 2021
FEATURED POSTS
  • The Crossing - Grand Master Chef Imtiaz Qureshi
    Master Chef Imtiaz Qureshi To Take Command At The Crossing In April
    • 30.03.23
    • 2 min
  • RM Sothebys Michael Schumacher Ferrari F1-2000 Chassis 198
    Michael Schumacher’s F1 Ferrari Is Up For Sale
    • 29.03.23
    • 5 min
  • Phillips x Bacs & Russo exhibition of last Qing Emperor Artefacts
    The Last Qing Emperor’s Artefacts, A Phillips Exhibition
    • 29.03.23
    • 4 min
  • Patek Philippe Grand Complications Sky Moon Tourbillon – Ref 6002G-001 sold at Christie's
    Patek Philippe ‘Sky Moon Tourbillon’ Breaks Record At Christie’s Online Sale
    • 28.03.23
    • 2 min
  • Breitling 6 New Premier Models 2023
    Breitling’s 6 New Premiers Celebrate 80 Years of The Historic Chronograph
    • 28.03.23
    • 4 min
Follow Us
  • Instagram
  • Facebook
  • Twitter

Make your Inbox more interesting.

Every alternate week get a packaged update from the world of luxury. A newsletter tastefully curated by the 'Keepers of Craft', Signé Magazine.

Signé Magazine
  • Contact Us
Keepers of Craft

Input your search keywords and press Enter.

 

Loading Comments...