In September, Farfetch announced the fourth release of its Farfetch Beat – the new concept retail series that introduces exclusive product experiences to an international audience. For BEAT 004, as it is officially called, Farfetch has partnered with its subsidiary brand Stadium Goods and Döttling – the German premium safe manufacturer – to unveil the first-ever purpose-built line of luxury made-to-order sneaker safes.
Farfetch is the leading multi-brand e-commerce marketplace for the luxury fashion industry. It connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques and department stores. Farfetch also owns several subsidiary enterprises, including Stadium Goods, Browns, and New Guards Group.
Stadium Goods is the world’s premier marketplace for sneakers and streetwear. It was founded in 2015, in New York City, as a specialist in the resale of aftermarket sneakers. Since being acquired by Farfetch in 2019, Stadium Goods has expanded its offering to include legacy luxury fashion. Stadium Goods operates brick-and-mortar retail stores in New York and Chicago, and ships worldwide via stadiumgoods.com and its partners.
Döttling, for more than 100 years, has built and restored their bespoke safes with fine craftsmanship and the best of German engineering. Each Döttling safe posseses exceptional beauty and quality. Their luxury safes are specialised for holding watches, jewellery, and more.
Taking inspiration from Stadium Goods’ Trophy Case – a glass case that encapsulates some of the rarest, most exclusive sneakers and streetwear in the world – the Stadium Goods x Döttling safe allows the most serious and dedicated sneaker collector the opportunity to proudly display and protect their most coveted streetwear investments.
Commenting on the collaboration, Laura Sartor, Stadium Goods CEO said: “At Stadium Goods, we’ve always known that rare and unique sneakers were items worthy of being handled like art or luxury watches, so designing a safe for sneakers made perfect sense to us. Dottling and Farfetch are ideal partners for this very unique project, as we continue to define a new luxury aesthetic that fuses our world of sneakers and streetwear with the world of classic luxury brands.”
Ronojoy Dam, Global Director for Brand and Culture at Farfetch, added: “Highly prized collections deserve to be stored and transported with the highest levels of security, and style. Döttling’s safes are handmade masterpieces and their collaboration with Stadium Goods is befitting of the contemporary design masterpieces they are made to protect and display. We are honoured to bring this bespoke union of the best of street culture and European craftsmanship exclusively to Farfetch Beat.”
Each Stadium Goods x Döttling Sneaker safe is made to order, and crafted with the finest of leathers, interiors, hardware and shelving. It is 55cm in height, 95cm in width, 48cm deep, and weights 44kg.
For the exterior finish, customers can choose between four outer shell trims: calf leather, faux ostrich, faux alligator, and cowhide. Polished and lacquered metal treatments are selected for each design to complement the shell. The trunk has a sturdy wood-based frame construction to reduce weight.
The interiors are lined in Italian Alcantara Ultrasuede for durability as well as a refined look. The shelving is accompanied by mirrored inserts within each compartment for an elevated look and feel. Customers have the option to add personalised embroideries on the interior lid of their safe.
The safes will include a rechargeable fingerprint lock for safety, an optional sound alarm that activates when the safe is moved, and interior LED lighting to enhance visibility. It has venting to encourage airflow and reduce interior humidity.
“Since its inception more than 100 years ago, Döttling has always strived for excellence and to make the highest quality of products,” says Andreas K. Schlittenhardt, Döttling’s President. “Based on this core value, it was clear that Stadium Goods was the only option to partner with for this unique and extraordinary collaboration.”
With only 15 units available for purchase exclusively on Farfetch, each safe comes with a certificate of authenticity and its own unique number. Each safe will be assembled in Germany at the Döttling factory in Sindelfingen, and will be ready to ship within 4-8 weeks.
