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Levi’s® and Nike Reimagine Iconic Air Max 95 in Bold Denim-Driven Collaboration

  • July 15, 2025
  • 2 minute read
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Two giants of American style, Levi’s® and Nike, have reunited for their most dynamic collaboration yet—this time honoring the 30th anniversary of the Nike Air Max 95. Rooted in their shared heritage of innovation and cultural influence, the new Levi’s® x Nike collection blends classic denim craftsmanship with a streetwear icon, delivering a fresh expression of sneaker and style culture.

At the heart of the drop are three reimagined Nike Air Max 95 sneakers, each crafted using Levi’s® signature premium denim. The White/Ecru colorway features subtle tones of washed ecru denim with a gum sole, offering a versatile neutral palette. The all-black iteration exudes understated power in 14-ounce black denim, while the third version – Denim – showcases rich indigo tones and washed textures that echo Levi’s® signature aesthetic. Each pair features thoughtful co-branding touches: Levi’s® Red Tab beneath the Nike Swoosh, red-shank sole detailing, and custom insoles stamped with a dollar-bill print motif.

Further paying homage to the iconic Air Max, the collection includes OG-style “Big Bubble” Air units and a refined silhouette for all-day comfort and style. Each pair comes boxed in bold Levi’s® red packaging with signature batwing accents, underscoring the collaborative spirit of this release. The details fuse heritage and hype, nodding to both Nike’s technical prowess and Levi’s® timeless cool.

Alongside the footwear, the capsule includes apparel crafted to echo the same philosophy of thoughtful design and streetwear authenticity. The Levi’s® x Nike Trucker Jacket reinvents the Type II silhouette with selvedge denim, contrast chain-stitch Nike branding across the back, and dual-logo leather patches. Paired with the Baggy Jean—designed with exaggerated proportions and stacked leg openings to frame the sneakers—the collection delivers a unified head-to-toe look rooted in Americana and contemporary street fashion.

“This collaboration is about more than just product—it’s about storytelling,” said Leo Gamboa, VP of Collaborations at Levi’s®. “Bringing our denim DNA to the Air Max 95 was an opportunity to honor the legacy of both brands while pushing the limits of design. We wanted to create pieces that are rich in history but relevant to a new generation.”

The campaign features an eclectic cast that reflects the energy of both brands: hip-hop artist Larry June, WNBA star Paige Bueckers, NFL rookie Keon Coleman, and designer Daniel Buezo. Their presence highlights the collection’s versatility and influence across music, sport, and style.

Set to launch exclusively at Levi’s® Dubai Mall, this highly anticipated drop is poised to captivate sneakerheads, denim lovers, and streetwear fans alike. With limited availability and meticulous craftsmanship, the Levi’s® x Nike collection redefines what it means to merge two cultural titans—where sport meets heritage and innovation meets timeless design.

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