In a collaboration that feels as poetic as it is powerful, Swiss sportswear brand On and global icon Zendaya unveil Be Every You — a campaign that celebrates duality, identity, and the freedom to exist in motion. More than a fashion moment, it’s a meditation on presence — on showing up as every version of yourself without compromise. Set against cinematic backdrops and narrated by Zendaya herself, the campaign merges movement, emotion, and design into a seamless ode to authenticity.
At the heart of this new chapter is the Cloudzone Moon, Zendaya’s first co-created footwear design with On, created alongside longtime stylist and creative partner Law Roach. Sleek yet sculptural, the shoe balances everyday versatility with a sense of quiet luxury. Breathable mesh, soft forefoot padding, and On’s next-gen CloudTec® cushioning ensure that every step feels as intentional as the story it tells — soft yet steady, grounded yet bold.
The campaign unfolds as a study in contrasts. Directed by Bardia Zeinali, whose lens bridges fashion and storytelling, Be Every You traces Zendaya through four moonlit vignettes, each exploring a side of her identity: the romantic and the rebel, the chaos and the calm. Filmed across natural, dreamlike landscapes, it evokes the rhythm of self-reflection — an invitation to move fluidly between moods and moments. Photographer Emily Lipson captures this same energy in the campaign stills, with light and texture revealing the emotional depth behind every frame.
Zendaya’s voice anchors the narrative in something deeply human. “Movement has always been a part of how I connect with myself, and movement looks different for everyone,” she shares. “We are all multifaceted beings — with so many brilliant pieces that make us whole.” Her words echo the campaign’s core message: that beauty lives in the interplay of differences, and that authenticity begins when we stop editing ourselves.
The apparel collection itself is a reflection of that ethos — modern silhouettes that transition effortlessly from performance to leisure. Think a structured bomber jacket that catches light like satin, a sleek studio bodysuit that feels sculpted yet fluid, and a track set reimagined for both form and function. Designed from lightweight, breathable fabrics, every piece feels engineered for motion but styled for modern life.
Following the August 7 launch, the Cloudzone Moon joins On’s global lineup online and in stores, with the Cloudtilt Moon — a softer, recovery-focused silhouette with a sock-like knit upper — debuting this October. Both designs push the brand’s innovation forward while grounding it in the comfort and craftsmanship that define Swiss precision.
In Be Every You, On and Zendaya craft more than a campaign — they create a movement of presence. It’s an ode to the fluid beauty of self-expression, to the moments when we shift, evolve, and embrace the entire spectrum of who we are.
