Tommy Hilfiger partners with the Cadillac Formula 1 Team ahead of the 2026 Formula 1® season, debuting replica team kits and collectible race drops in a new era of American motorsport style.
A New American Statement on the Grid
As Formula 1® continues its evolution into a global cultural spectacle, two American icons are preparing to leave their mark. Tommy Hilfiger has unveiled the official fanwear collection for the Cadillac Formula 1 Team, signalling the team’s highly anticipated arrival on the FIA Formula 1® World Championship grid in 2026.
Appointed Official Apparel Partner, Tommy Hilfiger is shaping the team’s complete style expression—on and off the track. The collection introduces replica versions of the team kit alongside co-branded lifestyle pieces, with additional drops scheduled across the 2026 season to coincide with select races and defining driver moments.
The message is clear: this is not simply merchandise. It is the wardrobe of a new American motorsport era.
American Sportswear, Reimagined for Formula 1®
Rooted in Tommy Hilfiger’s signature “Classic American Cool,” the fanwear line draws from the brand’s decades-long relationship with Formula 1®. The offering revisits prep-inflected classics and refines them through a contemporary, performance-driven lens.
Replica driver caps, T-shirts and polos mirror the official team kit, elevated with moisture-wicking fabrics and precision detailing. A disciplined palette of red, white and black—punctuated by metallic and chrome accents—captures both Cadillac’s performance DNA and the visual energy of race culture.
The result is confident, collectible sportswear that channels team pride through everyday silhouettes, offering fans a sense of belonging while maintaining the polish expected of a global lifestyle brand.
Collectible Drops and Cultural Momentum
The 2026 season will unfold through a series of limited-edition releases designed to reflect the narrative arc of the team’s debut year. City-inspired “Race Specials” interpret the distinct spirit of Miami, Austin and Las Vegas through localized artwork and exclusive colourways.
Graphic updates woven throughout the collection reference team identity, race locations and key driver elements, reinforcing the storytelling dimension that has become central to modern Formula 1® culture.
Tommy Hilfiger has long been instrumental in blending fashion and motorsport. From pioneering team partnerships in the 1990s to sponsoring F1® The Movie in 2025, the brand has consistently pushed the paddock beyond sport into the realm of entertainment and style. Its partnership with the Cadillac Formula 1® Team extends that trajectory, positioning American design at the centre of Formula 1®’s next chapter.
The announcement of Checo Pérez as Global Menswear Ambassador further amplifies the fashion-sport crossover, underscoring the brand’s strategic alignment with the personalities shaping today’s grid.
Building an American Contender
Backed by TWG Motorsports and General Motors, the Cadillac Formula 1® Team is constructing its programme from the ground up, with operations in Fishers, Indiana; Charlotte, North Carolina; and Silverstone in the United Kingdom. The team has already secured the FIA 3-Star Environmental Accreditation—the highest sustainability standard in motorsport—reflecting its commitment to responsible racing as it prepares for its 2026 debut.
For audience attuned to both cultural capital and performance engineering, the collaboration represents more than apparel. It is a convergence of heritage brands, environmental ambition and American innovation entering one of the world’s most influential sporting platforms.
As Formula 1® cements its place at the intersection of sport, entertainment and luxury lifestyle, this partnership places American design squarely on the starting grid.
