Gentle Monster, the South Korean designer brand that constantly develops itself under a philosophy of “high-end experimentation,” has presented its newest 2020 campaign Gentle Monster – “FEARLESS; Facing the unknown.” The campaign explores Gentle Monster’s innovative spirit and curiosity of the unknown.
Photographer Hugo Comte presents the visualization of Gentle Monster’s core DNA, the sensation of learning is always greater than the fear of the unknown. ‘The New Flatba’ alongside ‘the T-optical’ series showcases designs inspired by the lines and movement of nature.
MY MARS: Gentle Monster’s new collection is inspired by a quest of paying attention to one’s inner self and laying bare the truthful self. ‘Mars’ is a metaphor for one’s inner self and symbolizes a hidden potential of oneself rather than a physical space or medium.
2020 NEW FLATBA SERIES: This one presents Gentle Monster’s signature Flatba design known for its smooth front. Experience the renewed look with various shapes and details in this New Flatba Series.
2020 T-OPTICAL SERIES: Designed for comfort and style, the 2020 T-Optical Series features refined yet experimental glasses in titanium. All 5 metal frames are made with intricate details with light weight fit.
Yet again, Gentle Monster presents its brand philosophy and value through experimental and differentiated designs.