Hästens, the Swedish manufacturer of handcrafted beds and accessories since 1852, presents the new drēmər (pronounced as dreamer) bed and headboard.
The drēmər bed is beautifully upholstered with a woven fabric designed by Ferris Rafauli, and is based on the brand’s iconic horse insignia. It is the same fabric featured on the Grand Vividus, one of the most exclusive and masterfully crafted beds. There are four colours to choose from: Traditional Blue, Black Shadow, Natural Shale and Phantom Charcoal.
Each check of the pattern is seamlessly aligned, a process that demands high precision from the master craftsmen. At the foot of the bed is the uplifting phrase “drēmər, The Day Is Yours.” A silver-plated brass nameplate on the bed base is etched with “drēmər” and the logos of Hästens and Ferris Rafauli. Hästens uses the finest wool, cotton, flax, Swedish pine, and select horsetail hair in the construction of their beds.
The drēmər headboard, a work of art in its own right, makes a bold statement in any bedroom. The velvet panels and side wings come in the same colours as the drēmər bed. They are generously padded for higher comfort and finished with piping detail that emphasizes the headboard’s alluring shape. The lacquered wood legs, designed exclusively for the drēmər bed, are available in black and blue hues.
Ludovic Létrillart, the brand’s Regional Director, commented: “Following the success of the Grand Vividus in Dubai, one of the world’s most exclusive and masterfully crafted beds, we are delighted to announce the arrival of the drēmər, to continue to help the world sleep better and inspire dreamers to their inner greatness. We look forward to welcoming our customers in the region and showcasing what it really takes to embark on a good night sleep.”
The Hästens store on Sheikh Zayed Road is the flagship boutique in the region. Following the success of the brand in the UAE, a second store opened this year at Yas Mall in Abu Dhabi. Visitors can immerse themselves into the world of Hästens and test the brand’s ultimate bed collections, linens, duvets, and pillows. Under the guidance of the brand’s Sleep Coaches, customers are invited to perform a Blind Test to identify their unique needs.