Bally, the Swiss luxury brand with a rich heritage in shoemaking, and a longstanding relationship to architecture, arts and the environment, is driven by a dedication to craftsmanship and a contemporary aesthetic. As Bally approaches its 170th anniversary in 2021, the Bally A-Z is all-encompassing and purposefully constructed.
The brand is releasing Bally A-Z, a comprehensive and illustrated alphabet honoring the unexpected anecdotes and unique tales that have shaped the Swiss luxury house’s brand codes and DNA since 1851 to present day. New letters are released on the brand’s official Instagram every week and help one discover the salient and fundamental elements of the Bally brand.
These new compositional letters go back to basics, highlighting Bally’s commitment to the art of creation, and traces the brand’s heritage, whether a tender origin story between founder Carl Franz Bally and his wife Cecyle, or “C”, to the handmade wonder of the Bally Scribe men’s dress shoe, or “S”, which takes over 240 artisanal techniques to complete.
The Bally A-Z graphic series pays homage to the brand’s spirit of collaboration with renowned artists like Bernard Villemot and Emil Cardinaux, presenting a visual language that’s crafted by five celebrated creatives from around the world.
Notable, Brooklyn-based illustrator Abbey Lossing, Swiss duo Nina Wehrle and Evelyne Laube of “It’s Raining Elephants,” Baltimore – based George Wylesol, American-born visual artist Bryce Wymer and Dutch cartoonist Lennard Kok explore Bally stories through the alphabet in their distinct and respective styles. They illustrate standout themes that characterize the Bally A-Z, including the brand’s deep reverence for nature, alpine environments and its eye for the essential. Signature products also feature, including the iconic Bally Stripe and the newer 1851 Hardware.