Breitling revisits its archives to present a collection that celebrates both heritage and modern femininity: the Lady Premier. Drawing inspiration from the brand’s 1940s Premier Fantaisies models, the new line reimagines sculptural silhouettes and cascading diamonds with ombré tones, luminous surfaces, and an undeniable spirit of playful elegance. It is a tribute to the women who have shaped the brand’s past and a statement for those defining its future.
The story of Breitling’s women’s watches is as rich as it is pioneering. Long before men abandoned pocket watches, women had already embraced the wristwatch, influencing the evolution of horology itself. In the 1940s, Willy Breitling elevated the chronograph from a purely functional tool to a style statement with the introduction of the Premier line—an innovation that included one of the very first chronographs designed specifically for women. His muse, Beatrice Breitling, brought a touch of elegance and charisma to the brand, ensuring women remained central to its creative identity.
That legacy continued through the decades, adorning the wrists of confident women across the world, from tastemakers to Hollywood icons. In the 1960s, Breitling appeared on Raquel Welch in the cult spy film Fathom, underscoring its reputation for combining functionality with glamour. As Willy Breitling once declared, “When a woman puts on her watch, her whole personality is magically transformed”—a sentiment that continues to resonate in today’s Lady Premier.
While Lady Premier shares the refined sensibility of the Premier family, it introduces a bold design language of its own. The 36 mm automatic models feature fluid cases, seamless lines, and ombré alligator straps in shades of Aubergine, Sage, Dove Grey, and Chocolate. Their COSC-certified Caliber 10 automatic movement ensures both beauty and precision. For those seeking a smaller silhouette, the 32 mm models arrive in mother-of-pearl, Ink Blue, and Midnight Black dials, paired with a newly designed seven-row Chevron bracelet that lends a softer, more feminine rhythm to the iconic Premier form.
Every detail has been considered to balance modern retro style with timeless elegance. Diamonds cascade organically from lug to bezel, while satin-soleil and circular brushed finishes give the dial a luminous, ever-changing quality. Minimalist numerals, lozenge hands, and a sculptural crown create a watch that is as much jewelry as it is timepiece. Adding further depth to its story, the collection employs responsibly sourced gold and traceable lab-grown diamonds, ensuring that luxury is crafted with integrity.
For Georges Kern, CEO of Breitling, the collection represents a natural progression. “Lady Premier is a new take on the elegant watch that’s confident, feminine, and full of character, just like the woman who wears it,” he notes. It is a vision that places women not as an afterthought, but at the very center of the brand’s contemporary narrative, honoring its past while shaping its future.
The campaign, starring Meghan Roche, Shahed Elnakhlawy, and surfer Mason Barnes, embodies this spirit of effortless confidence. Whether stepping out in the city, chasing new ideas, or simply enjoying the spontaneity of life, the Lady Premier woman radiates ease, charm, and individuality. With this collection, Breitling captures not only the artistry of watchmaking but also the joy and freedom of the modern woman who wears it.
