There’s a new name redefining the way women dress in the region — Miruna. More than just a label, it’s an attitude; one that celebrates self-assurance, authenticity, and individuality. Launching this October across the GCC, Miruna steps into the fashion scene with a voice that is quietly confident yet impossible to ignore.
Born from the vision of Romanian-born, Sweden-raised designer Miruna, the brand captures the essence of modern femininity through refined minimalism and effortless sophistication. “We wanted to create a brand that feels personal — one that lets women express themselves quietly yet powerfully,” shares the designer. “It’s about silhouettes designed for real life, not passing trends.”
The debut collection introduces a wardrobe that speaks to today’s woman — one who balances power with poise. Each piece is designed to move fluidly from day to night, from business meetings to late-evening soirées, offering versatility without compromise. With three distinctive collections — Too Good To Lose, I Woke Up Like This, and My Mom Said No— Miruna explores every facet of femininity, from understated chic to unapologetic boldness.
Each creation carries its own name and narrative, reminding wearers that fashion can be both personal and poetic. Too Good To Lose embodies everyday elegance with sleek silhouettes and subtle tailoring, I Woke Up Like This celebrates organic ease and soft femininity, while My Mom Said No captures youthful rebellion and playful defiance.
Miruna’s aesthetic blends European precision with Dubai’s cosmopolitan energy — polished but never pretentious, elegant yet accessible. With prices starting at AED 700, the collection embodies contemporary luxury designed for the modern woman who values quality, comfort, and individuality in equal measure.
What sets Miruna apart is not just its design language, but its philosophy. The brand doesn’t chase attention; it commands it through quiet allure. Each dress becomes an extension of personality — a reflection of how a woman feels, moves, and expresses herself in the world.
The textures, tones, and silhouettes in Miruna’s debut range carry an intentional ease, redefining what it means to look “put-together.” It’s about dressing with purpose and emotion — where confidence isn’t loud, but deeply felt.
Miruna’s story is ultimately one of empowerment. It reminds women that confidence doesn’t need validation, and that elegance lies in simplicity. Whether you’re dressing for yourself, for the moment, or for the mood — Miruna ensures that every piece tells a story worth remembering.
Available now across the GCC, Miruna invites women to embrace fashion that moves with them, speaks softly, and leaves an unforgettable impression.
Shop the collection at miruna.io and follow their journey on Instagram @miruna.studio.
