In a city celebrated for its extravagance and innovation, MINIAAR is making its mark as a different kind of luxury label—one that doesn’t just focus on aesthetics but champions authenticity, conscience, and timeless design. Founded in 2017 by Tinaz Bodhanwala, the Dubai-based brand is on a mission to prove that high fashion can be both exquisite and ethical. By placing equal emphasis on form and philosophy, MINIAAR offers a refined alternative in a world increasingly shaped by fast fashion and fleeting trends.
At its core, MINIAAR is rooted in the belief that luxury should never come at the cost of integrity. The brand’s collections—ranging from couture to ready-to-wear—feature clean lines, sculptural silhouettes, and modular styling that invites versatility and longevity. Designed for layering, re-styling, and timeless relevance, these pieces speak to modern women who value statement dressing with a conscious edge.
Beyond its aesthetics, what truly sets MINIAAR apart is its unwavering commitment to purpose. The brand integrates inclusivity in both sizing and customization options, ensuring every woman can access tailored, empowering fashion. From the studio to the final garment, each element reflects a thoughtful approach to design, production, and wearability. In doing so, MINIAAR aligns itself with a growing movement that sees fashion not just as self-expression, but as a platform for impact.
Proudly rooted in Dubai, MINIAAR reflects the city’s unique cultural fusion and progressive outlook. As a regional brand with global aspirations, it brings together Middle Eastern craftsmanship and international sensibilities, setting a new standard for homegrown luxury. The brand’s deep respect for diversity—culturally, stylistically, and in terms of body representation—is evident in its collections and its communication.
Tinaz Bodhanwala, the visionary behind MINIAAR, has made it clear that the brand’s purpose is as important as its palette. With a design philosophy that prizes longevity over seasonal hype, MINIAAR encourages consumers to rethink their relationship with clothing. Each garment is a celebration of individuality, made not to follow trends but to empower the wearer and endure over time.
As the region’s appetite for conscious, elevated fashion continues to grow, MINIAAR is emerging as one of the most compelling voices in the industry. It appeals to the woman who seeks substance as well as style—someone who appreciates clean tailoring as much as she values sustainability, and who sees her wardrobe as an extension of her values.
With its intentional design, inclusive ethos, and firm ethical foundation, MINIAAR is not only redefining what luxury means in Dubai—it’s setting a precedent for what the future of fashion could look like across the Middle East and beyond. For today’s confident, conscious woman, MINIAAR offers more than just beautiful clothing. It offers a deeper sense of connection, community, and purpose—stitched into every piece.
