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Gucci’s latest Sylvie handbag ad campaign features the legendary Faye Dunaway

  • August 1, 2018
  • 1 minute read
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Inspired by the life of the rich and famous in Hollywood, Gucci’s campaign for their signature handbag, the Sylvie, displays the high life of a mother and daughter clad head-to-toe in Gucci. The sun-drenched backdrop of palm-lined avenues and Beverly Hills’ Rodeo Drive serve as a setting for the new campaign shot by Petra Collins. Creative Director Alessandro Michele tapped none other than multi-award-winning actress Faye Dunaway and French singer, songwriter and actress SoKo to play the mother-daughter duo.

Gucci Sylvie Bag Campaign
Gucci Sylvie Bag Campaign
Gucci Sylvie Bag Campaign
Gucci Sylvie Bag Campaign
Gucci Sylvie Bag Campaign
Gucci Sylvie Bag Campaign
Gucci Sylvie Bag Campaign
Gucci Sylvie Bag Campaign
Gucci Sylvie Bag Campaign
Gucci Sylvie Bag Campaign

The campaign sees Faye Dunaway being cruised in a chauffeur-driven limo and spending her day shopping on Rodeo Drive, lounging poolside, playing tennis and just living a luxurious life. Accompanying her are her daughter played by SoKo and her Sylvie bag. The film concludes with the mother giving her daughter a Sylvie handbag of her own, as a symbolic gift, to treasure across generations.

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