Lacoste launches its Fall/Winter 2025 advertising campaign with Lacoste Icons, a sophisticated eyewear collection that celebrates the brand’s heritage while embracing contemporary design. Inspired by Lacoste’s founding pillars since 1933, the collection reinterprets the Maison’s iconic symbols—the crocodile, the tennis ball, and the tennis racket—into frames that merge elegance, functionality, and sporty flair. Each piece reflects the brand’s commitment to refined craftsmanship and visual storytelling, designed for men and women who appreciate understated luxury.
The L6071S acetate sunglasses feature a bold, modified rectangular front, expertly sculpted to achieve a soft, faceted effect. Available in Dark Havana, Black, Transparent Grey, and Transparent Yellow, the design incorporates subtle metal trims engraved with Lacoste’s signature icons. These details elevate the silhouette while maintaining a versatile unisex appeal, connecting the wearer with the brand’s athletic heritage and fashion-forward sensibility.
Complementing the sunglasses, the L4003 men’s optical frame presents a modern interpretation of timeless elegance. Crafted from premium acetate, the modified rectangular front is enriched by subtle metal detailing and the engraved Lacoste crocodile on the temples. Available in Transparent Dark Green, Transparent Brown, Black, and Havana, the frame combines functionality with style, bridging the worlds of sport and fashion while honoring the Maison’s iconic aesthetic.
The collection draws inspiration from Lacoste’s latest runway show, where bold, fashion-forward models first showcased these designs. The eyewear translates the runway energy into everyday wearable luxury, balancing daring shapes with practical comfort. By integrating the crocodile, tennis ball, and tennis racket motifs into the frames, Lacoste emphasizes courage, innovation, and the brand’s ongoing commitment to merging athletic heritage with contemporary fashion.
Metal trims with petit piqué detailing on the frame fronts nod to the iconic Lacoste Polo shirt, linking the eyewear to the Maison’s broader design legacy. These intricate touches enhance refinement while underscoring the brand’s dedication to craftsmanship. Every aspect, from the custom core wire on the temples to the premium acetate material, is designed to elevate the wearer’s experience, reflecting Lacoste’s philosophy that style and function can coexist effortlessly.
Lacoste Icons embodies the Maison’s philosophy of timeless elegance and optimism, celebrating individuality and the freedom of expression that has defined the brand for generations. By drawing on its sporting roots and translating them into a sophisticated eyewear line, Lacoste ensures that each frame carries both a narrative and a sense of purpose, allowing the wearer to connect with the brand’s legacy in a meaningful, stylish way.
With Lacoste Icons, the Maison reaffirms its position at the intersection of fashion and sport, delivering eyewear that is as functional as it is aesthetically refined. Designed for a modern audience that values heritage, innovation, and distinctive style, the collection elevates everyday moments while paying homage to a brand that has consistently redefined what it means to combine elegance with athleticism.
