Tommy Hilfiger welcomes the festive season with the launch of its Holiday 2025 campaign, “A Hilfiger Holiday,” a spirited celebration that redefines traditional winter style through a playful, modern lens. Fronted by singer, actress, and global fashion icon JISOO, the campaign captures the warmth, nostalgia, and charm of the holidays while infusing the unmistakable vibrancy of Hilfiger’s contemporary prep aesthetic. Evoking the brand’s classic red, white, and blue heritage, this year’s holiday story is one of elevated comfort, expressive individuality, and signature American optimism.
Stepping into snowy backdrops and scenes filled with surprise visits, ribbon-wrapped puppies, and festive gatherings, JISOO embodies a uniquely feminine and quietly confident take on winter dressing. Her looks—cozy, polished, and subtly sparkling—reflect a season meant for connection and celebration. The campaign radiates the brand’s signature spirit: holidays that are warm, stylish, and full of unexpected delight.
Reflecting on the inspiration behind the collection, Tommy Hilfiger shares a personal sentiment rooted in his own memories of bustling family gatherings and joyful chaos. “Holidays in the Hilfiger household were filled with the excitement of nine kids, guests, and endless games,” he recalls. Capturing that feeling of togetherness—mixed with the thrill of personal expression—the campaign blends tradition with contemporary flair, a philosophy that has defined the brand’s evolution over the decades.
The Holiday 2025 Tommy Hilfiger Collection spotlights reimagined classics from heritage Americana, layering modern textures and unexpected design details into familiar silhouettes. Plush fabrics elevate rugby shirts, varsity jackets, and pleated chinos, while oversized houndstooth knits, luxurious wool coats, and tweed ensembles channel an updated sense of campus chic. From velvet tuxedo jackets to sequin-accented accessories, the collection brings festive glamour to timeless pieces, offering a wardrobe designed for all the season’s moments—whether gifting, gathering, or celebrating.
Occasionwear remains a standout focus, striking a balance between elegance and modern sparkle. Gold-buttoned lady jackets, pleated midi-skirts, and refined knits nod to the brand’s prep heritage while embracing the bold sophistication today’s holiday dressing demands. Designed to mix and match, each piece invites wearers to interpret the season on their own terms, embodying the campaign’s message: celebrate with heart, bring personality to every moment, and rediscover the magic in familiar traditions.
In signature Tommy fashion, the campaign extends beyond visuals into immersive activations across major cities worldwide. Each activation begins with a playful “surprise ring at the door”—a nod to unannounced guests and the spontaneous joy of the holidays. With bespoke experiences, collaborations, and festive events, the brand invites global audiences to join the fun and share in its modern celebration of prep culture.
The Holiday 2025 Tommy Hilfiger Collection is now available on tommy.com, in Tommy Hilfiger stores globally, and through select retail partners. With JISOO lending her unmistakable charm and the brand embracing its legacy of innovation, “A Hilfiger Holiday” is set to become one of the season’s defining fashion moments—where tradition meets modernity, and festive style becomes a joyful expression all its own.
