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Unveiling Gucci’s Gift Campaign: A Celebration of Connection 

  • November 13, 2024
  • 1 minute read
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A Season of Togetherness

This holiday season, Gucci’s Creative Director Sabato De Sarno reimagines the art of gifting with a campaign that celebrates the beauty of connection. Entitled the “Gucci Gift Campaign,” this four-part series unfolds through vignettes that capture the essence of joyful gatherings, where family—by blood or by choice—comes together to create memories that linger long after the festivities have ended.

Moments of Meaningful Exchange

Gucci’s latest campaign speaks to the heart of luxury, showcasing how giving becomes an act of genuine sentiment. Throughout each chapter, Gucci’s Global Brand Ambassadors and cherished friends of the House illuminate the holiday spirit by depicting the unique narratives of celebration and connection. These scenes artfully interlace into a larger story, where winter’s warmth and year-end festivities become a canvas for expressing love and unity.

Set against backdrops that evoke seasonal enchantment, Gucci’s latest ready-to-wear collection and signature accessories enhance each scene. With pieces selected to capture the allure of winter getaways and festive gatherings, Gucci curates a collection designed to be cherished beyond the holiday season.

A Legacy of Craftsmanship and Innovation

Founded in Florence in 1921, Gucci has been a beacon of Italian craftsmanship, artistry, and innovation for over a century. Today, under the leadership of CEO Jean-François Palus and De Sarno, Gucci continues to redefine luxury by fostering a spirit of creativity and quality.

Discover Gucci’s latest collection, crafted for memorable celebrations, at gucci.com.

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