Zeyne has officially launched the ‘Asli Ana’ merch line, a powerful fusion of fashion and activism, with 100% of proceeds going directly to the Dr. Ghassan Abu Sittah’s Children’s Fund to support rebuilding efforts and medical care in Gaza. The collection, released in conjunction with her hit track “Asli Ana”, reflects the spirit of resistance and remembrance through design while contributing to a cause with deep regional resonance.
Produced entirely in Jordan, the project is rooted in ethical practices and local empowerment. Zeyne’s choice to work with the NEW ERA factory in Jabal Al Hussein is intentional. The garments were created by a skilled team of 22 craftspeople—12 women and 10 men—trained to meet global quality standards while preserving traditional techniques. A group of young artisans specializing in embroidery contributed detailed, symbolic threadwork, ensuring that each piece in the collection serves as a tribute to cultural heritage as much as a contemporary fashion statement.
Designed in-house by Zeyne’s creative collaborators, Farah Hourani and Saif Hidaya, who donated their time to the initiative, the collection reflects a commitment to intentional design and ethical production. Transparency is a core value—each customer receives a full breakdown of their product’s journey, from sampling to final embroidery, reinforcing the authenticity and purpose behind each item.
The collection merges modern silhouettes with cultural symbolism. The sculptural zip hoodie features extended sleeves and intricate embroidery representing keys, olives, tatreez, and masba7a—symbols deeply rooted in Palestinian identity. The oversized unisex tees include satin Arabic script reading “??? ????” (“Free Your Mind”) stitched across the back, while a matching kids’ version carries the same message scaled for younger voices. The Asli Ana cap ties the line together with bold embroidery and silver ring details, offering a streetwear-inspired finishing touch that bridges fashion and resistance.
Zeyne’s approach is not only about wearable design, but about transforming consumption into action. Each piece offers a chance to wear one’s values—an act of solidarity wrapped in considered aesthetics. By purchasing from the Asli Ana merch line, customers are directly contributing to a fund that provides critical support for children affected by the humanitarian crisis in Gaza, while also uplifting local industry and artisanship.
“This is a way to carry history forward,” Zeyne explains. “It’s a statement of resilience, remembrance, and unwavering solidarity.” The line is produced from sustainable fabrics and made under fair conditions, staying true to Zeyne’s vision of fashion as a force for positive change.
Now available for preorder on zeyne.co, the collection is shipped worldwide by Aramex, ensuring accessibility for supporters around the globe. With its mix of cultural narrative, ethical craftsmanship, and impactful giving, the Asli Ana merch line stands as a meaningful moment in the intersection of fashion and social consciousness.
