Founded in 1868, IWC Schaffhausen is one of the world’s leading brands in the luxury watch segment. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity.

The watch manufacturer has announced the appointment of Mehdi Rajan as the Regional Brand Director for the Middle East, India and Africa. He will be responsible for strategically leading the brand’s growth within the region.

Mehdi Rajan, who joined IWC Schaffhausen in 2013, has been with the Richemont Group for seven years and is an integral member of the team, having already helped take the brand to new heights.

“Celebrating IWC’s 150-year anniversary this year marks a successful milestone for the company, and I feel honoured to have been given the opportunity to lead the brand to even bigger and more momentous achievements as we enter into a critical stage of growth and expansion. This region is a key market for us and I look forward to growing the business here over the coming years with the team.” – Mehdi Rajan.

With over 10 years of experience in the luxury sector, Mehdi has worked with some of the world’s leading and iconic luxury brands. He moved to the Middle East in 2009 and joined the Richemont Group. In 2013, he went on to join IWC Schaffhausen Middle East, India & Africa, where his wealth of knowledge in luxury goods and watch manufacturing helped transform the face of luxury.