A Legacy Honored Through Innovation
This Fall/Winter 2024 season, GANT celebrates an impressive 75 years of pioneering American sportswear with a stunning new collection that reflects its rich heritage. Launched across all GANT stores in September, this season’s collection reinterprets workwear with iconic preppy and collegiate themes, drawing inspiration from classic American school uniforms. GANT’s FW24 line offers a fusion of updated classics and rugged utility, bringing a fresh perspective to its storied East Coast roots.
The Collection: Modern Takes on Timeless Americana
True to its heritage, the FW24 collection embodies GANT’s signature use of color blocks, contrast details, and its iconic shirt stripes. Central to this collection is denim, a nod to the brand’s timeless appeal and versatility. As the season shifts, GANT’s design sensibilities move outdoors, incorporating shearling, cozy fleece, and corduroy textures that provide warmth and style for colder months. For a rustic touch, fair isle patterns add character to outerwear and knitwear, making them season essentials.
A Limited Edition Tribute to 75 Years of Style
Marking this milestone year, GANT introduces the Anniversary Collection—a capsule of limited-edition pieces celebrating its history of American sportswear. Under the direction of creative director Christopher Bastin, the collection includes elevated collegiate classics alongside select replicas drawn from GANT’s archives, a collection featuring thousands of garments from the past seven decades. “We’ve accomplished some amazing things over the past 75 years, and we take great pride in our heritage,” Bastin states. “We continue to honor our legacy as one of the original American sportswear brands with the 75th Anniversary Collection, which holds elevated collegiate classics, as well as limited-edition replicas of our favorite archive pieces.”
Experience GANT’s FW24 Collection
GANT’s FW24 and 75th Anniversary Collections are now available across regional stores and online, offering a range of elevated essentials for those who appreciate modern takes on American classics.
