For more than two decades, Kaya Skin Clinic has been a trailblazer in dermatologist-led skincare across the Middle East, transforming the lives of over 400,000 clients through personalised, expert care. With 21 clinics spread across the UAE, Saudi Arabia, and Oman, Kaya has built a legacy rooted in medical excellence, trust, and transformative results. Now, the brand is evolving beyond its dermatological roots with a visionary relaunch that redefines its place in the industry. Kaya Reimagined marks a shift from skincare expertise to a comprehensive offering of Aesthetics, Wellness, and Longevity — presenting a holistic model that caters to the needs of today’s health-conscious and beauty-driven consumers.
Kaya’s new identity centres around three foundational pillars that complement one another: aesthetic excellence, holistic wellness, and future-focused longevity. The Aesthetics division is still central to Kaya’s brand DNA, now enhanced with expanded services in plastic surgery, anti-aging treatments, skin glow solutions, and advanced laser technologies. These are complemented by fully customised skin protocols designed for every individual’s unique features and goals, ensuring precision and safety remain at the heart of every service.
The Wellness division has been carefully crafted to address growing consumer demand for a more integrated approach to health. Kaya now offers tailored programmes in diet, nutrition, weight management, mental health, and body toning, backed by advanced diagnostics. These offerings are designed not only for physical transformation but for building sustainable confidence and vitality. Clients are supported by a team of multidisciplinary practitioners, making wellness a comprehensive and accessible journey.
A standout addition to Kaya Reimagined is the introduction of Longevity services — a realm where aesthetics and wellness meet innovation. This pillar includes IV therapies, stem cell solutions, regenerative treatments, and biological age testing. Each offering is built on preventive care with the aim of extending one’s healthspan, not just lifespan. Kaya’s approach ensures that these services are integrated and personalised, supporting long-term wellbeing through science-backed strategies.
Supporting this evolution is Kaya’s alignment with Humania, a regional healthcare investment platform that also partners with Saudi German Hospitals Group. Humania brings over three decades of medical innovation and operational leadership in emerging markets, and its backing ensures Kaya is poised for sustainable growth. This collaboration allows Kaya to further invest in advanced diagnostics, AI-driven solutions, and a broader reach — delivering deeply personal, tech-enabled wellness journeys to clients across the Gulf.
The relaunch also introduces Kaya’s AI wellness app, a digital tool designed to guide clients through their personalised health journeys with data-driven insights and intuitive tracking. From appointment bookings to progress reports, the app is part of Kaya’s larger vision to integrate technology and medicine seamlessly. It empowers clients with control, visibility, and a continuous connection to their care team, even beyond the clinic walls.
With this bold relaunch, Kaya has not just redefined its brand — it has redefined the concept of beauty itself. No longer confined to just skin deep, Kaya Wellness & Longevity invites individuals to explore a future where confidence is rooted in comprehensive care. It’s not simply about looking better, but about feeling stronger, living longer, and embracing every phase of life with clarity and vitality. The future of beauty begins with Kaya — a brand that now leads not only in aesthetics but in life-affirming wellness and longevity.
