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Al Tayer Motors Unveils the Exclusive Range Rover SV ‘Born of the Sand’ Edition

  • January 28, 2025
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A Tribute to the UAE’s Desert Majesty

Al Tayer Motors has introduced the exquisite Range Rover SV ‘Born of the Sand’ edition to an exclusive audience in Dubai. This limited-edition masterpiece draws inspiration from the serene beauty of the Arabian desert, embodying the harmony of natural elements with Range Rover’s unparalleled luxury and craftsmanship.

Bespoke Design Inspired by Nature

Crafted to perfection, the ‘Born of the Sand’ edition showcases a bespoke gold exterior that mirrors the golden hues of desert sands, complemented by a pearl beige roof. The anthracite and silver chrome finishing further enhances the vehicle’s sophisticated allure. Its 23-inch forged wheels, diamond-turned with body-color inserts, and gold script badging provide an opulent, jewelry-like touch, ensuring an exclusive visual identity.

An Ode to Emirati Heritage

Speaking on the launch, Ashok Khanna, Chief Executive Officer of Al Tayer Motors, expressed: “We strive to be an integral part of the society in this most beautiful country. Creating a special edition Range Rover that celebrates the alluring landscape of the UAE is our way of defining modern luxury in an authentic and relevant manner. The heritage of the UAE is tied to the enchanting desert in which the magnificent Range Rover has been present for generations.”

Sumptuous Interior Craftsmanship

Inside the cabin, the theme of desert elegance continues with Perlino and Caraway leather seats, accentuated by contrast stitching and a natural cream ash burr veneer finish. The steering wheel, featuring cream ash burr and ceramic controls, highlights Range Rover’s commitment to precision and craftsmanship. The Pearl Oyster carpets, bordered with Caraway leather binding, add another layer of sophistication to the vehicle’s plush interior.

A Cultural Tribute Through Design

In a nod to Emirati heritage, the seats are adorned with intricate embroidery depicting the natural formation of sand dunes, adding an authentic touch that resonates with the region’s cultural essence. Each design element seamlessly integrates tradition with modern luxury, creating a truly unique motoring experience.

Exclusivity and Performance

The Range Rover SV ‘Born of the Sand’ edition is not only a visual marvel but also a powerhouse of refined performance, embodying the brand’s legendary off-road capabilities with effortless grace. Limited to just seven units, this exclusive edition is priced at AED 1.58 million and is available only in the UAE, underscoring its rarity and prestige.

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