In a celebration of craftsmanship, design, and heritage, BMW Group Middle East has introduced five new BMW Individual profiles, curated exclusively for the BMW 7 Series and BMW X7 and available only in limited numbers across the region. Representing the most refined expression of personalization, these editions embody the spirit of exclusivity, tailoring every detail to the cultural and aesthetic preferences of Middle Eastern clientele.
Since its inception in 1985 within BMW Motorsport GmbH, BMW Individual has been the marque’s atelier of creativity, a space where rarity and refinement are translated into automotive form. From the bespoke 7 Series commissioned by Karl Lagerfeld to the art-driven collaboration with Esther Mahlangu and the meteorite-adorned M850i Night Sky, each chapter in the program’s history has been a testament to artistry, exclusivity, and timeless design. These five new editions carry that legacy forward, distilling decades of craftsmanship into creations that feel deeply connected to both their drivers and their cultural landscape.
Each of the five profiles is a complete design vision, marrying BMW Individual’s renowned Merino leather interiors, Crystal Headlights with Iconic Glow, and Crafted Clarity details with exclusive paint finishes. Among the most striking expressions is the concept of paired perfection—harmoniously matched BMW 7 Series and BMW X7 models presented in Maldives Blue, Mora, or Macadamia Metallic. While Maldives Blue echoes the turquoise brilliance of coastal waters, Mora Metallic conjures the mystery of Arabian nights. The BMW 7 Series is further distinguished by a satin Frozen Deep Green Metallic finish and a dramatic two-tone Ruby Red Pearl Effect Metallic with Black Sapphire, designed to command attention with poised sophistication.
Inside, every element has been considered to heighten comfort and luxury for the region. Ventilated seating, fragrance systems, extended climate control, and panoramic illuminated glass roofs enhance every journey, while advanced rear-seat entertainment ensures passengers experience refinement at every moment. From the electric BMW i7 M70 to the commanding BMW X7 M60, powertrain options remain as limitless as the bespoke detailing, allowing clients to choose their own vision of performance without compromise.
Speaking on the launch, Karim-Christian Haririan, Managing Director of BMW Group Middle East, reflected on the profound connection between personalization and pride. “BMW Individual is not just about creating cars; it’s about crafting personal experiences that resonate with the heart and soul of our customers. Each profile is a unique expression of exclusivity, a masterpiece that reflects one’s personal style.”
Beyond the curated profiles, BMW Individual Manufaktur remains the pinnacle of personalization. For those who desire one-off creations, it offers endless possibilities, from embroidered headrests and personalized trims to custom paintwork in more than 100 shades. Here, artistry meets engineering, with every bespoke element undergoing rigorous testing to ensure safety and perfection. Clients are even invited to commission entirely new colors or finishes, imagined and executed solely for them.
Looking ahead, BMW Group is investing more than €30 million into a new Centre for Special and Individual Paintwork at Plant Dingolfing, set to open in 2027. Expanding to over 2,000 square metres, the facility will elevate BMW Individual to unprecedented levels, with up to 300 paint shades, advanced two-tone designs, and artisanal hand-painting techniques blending seamlessly with cutting-edge technology. A future where bespoke becomes more sustainable, precise, and personal is firmly in motion, ensuring that BMW Individual continues to define the artistry of exclusivity.
