BMW Middle East, in collaboration with Abu Dhabi Motors, unveils the BMW “Majlis Fann” pavilion at the 16th edition of the Abu Dhabi Art Fair. Designed in partnership with acclaimed Emirati artist Omar Al Gurg, this innovative space reflects BMW’s commitment to art, community, and cultural heritage.
A Vision Inspired by Abu Dhabi’s Architectural Heritage
Drawing from Abu Dhabi’s rich legacy of brutalist and modernist architecture, the Majlis Fann pavilion integrates flowing forms, arches, and modular elements into its design. Omar Al Gurg, founder of the design house Modu Method, has masterfully blended the region’s architectural influences with BMW’s ethos of innovation and design excellence. The pavilion’s interiors, featuring metallic surfaces and sand-colored textures, create a harmonious connection between BMW’s sleek aesthetics and the UAE’s desert landscape.
A Hub for Creativity and Cultural Exchange
The BMW Majlis Fann pavilion is more than just a showcase of art; it is a platform for dialogue, inspiration, and community engagement.
- Exclusive Art Talks and Performances: The space will host discussions on topics like the evolution of Arab art and practical insights on art care and storage.
- Interactive Programming: Visitors can explore curated art previews, enjoy musical evenings, and participate in public art hours.
- Young Collector Engagement: The pavilion fosters connections between young collectors and Abu Dhabi’s vibrant art scene, nurturing the next generation of art enthusiasts.
Supporting Local Talent and Global Collaboration
Karim Christian-Haririan, Managing Director of BMW Group Middle East, emphasized the importance of this initiative:
“BMW has long understood the connection between art, design, and community. Our collaboration with Omar Al Gurg and Abu Dhabi Motors represents our dedication to promoting cultural dialogue and supporting local talent.”
This partnership reflects BMW’s vision to merge heritage with innovation, creating spaces that resonate with tradition while embracing contemporary design principles.
VIP Mobility Partnership
As the official VIP mobility partner, BMW will provide ten 7 Series luxury vehicles to transport VIPs during the Abu Dhabi Art Fair. This reinforces BMW’s reputation for delivering unparalleled luxury and comfort, both on and off the road.
Experience Majlis Fann at Abu Dhabi Art Fair
Running from November 20 to 24, 2024, the Majlis Fann pavilion invites art lovers, collectors, and creators to engage in a unique celebration of local culture, artistic innovation, and BMW’s design legacy.
Visit the Abu Dhabi Art Fair to explore this extraordinary pavilion and discover BMW’s enduring commitment to art, culture, and community on a global scale.
