In an exhilarating debut that captured the essence of high-performance luxury, Genesis unveiled its new vision for mcotorsport in Dubai with the launch of Genesis Magma Racing. The prestigious event introduced the GMR-001 Hypercar, marking Genesis entry into the elite world of endurance racing. Supported by Hyundai Motorsport, this ambitious venture underscores the brand’s commitment to pushing the boundaries of innovation, performance, and luxury.
Endurance Racing Meets Athletic Elegance
Genesis Magma Racing signals a new era for the brand, poised to compete in the World Endurance Championship (WEC) in 2026 and the IMSA SportsCar Championship in 2027. With the backing of Hyundai Motorsport, a leader in international motorsport, Genesis aims to showcase its engineering expertise on some of the world’s most demanding tracks, such as the legendary 24 Hours of Le Mans and the Daytona 24. These races not only challenge the limits of speed and reliability but also demand superior strategy and performance over extended periods.
The LMDh category, featuring cutting-edge hybrid technology, will serve as the platform for Genesis’ bold new motorsport chapter. By entering this premier category, Genesis joins an exclusive group of manufacturers competing on a global stage, elevating the brand’s performance credentials while maintaining its dedication to luxury and sustainability.
A Vision in Motion: The Genesis GMR-001 Hypercar
The highlight of the event was the stunning reveal of the Genesis GMR-001 Hypercar. Designed to embody Genesis’ hallmark “Athletic Elegance,” the GMR-001 blends form and function, delivering an awe-inspiring visual presence while ensuring peak performance. With meticulous attention to aerodynamic efficiency, the hypercar features Genesis’ signature two-line lighting, sleek surfaces, and a body that is sculpted for speed, even when still.
The GMR-001 Hypercar reflects Genesis’ commitment to combining engineering precision with high-end design. Its distinct black finish, with elements inspired by the brand’s Magma lineup, symbolizes power and passion. Designed by Genesis Design Europe under the leadership of Chief Creative Officer Luc Donckerwolke, the GMR-001 is a fusion of cutting-edge technology and the brand’s Korean heritage.
Donckerwolke added, “The GMR-001 Hypercar and our Magma models represent a fusion of Genesis’ performance ambitions with our design-driven DNA. From the intense orange of Magma, symbolizing Korean passion and energy, to the precision engineering behind each component, we are entering a new chapter, where speed meets elegance.”
Genesis Magma Racing’s Team of Champions
The team behind Genesis Magma Racing includes some of the most respected figures in motorsport. André Lotterer and Luis ‘Pipo’ Derani have been announced as the lead drivers for Genesis Magma Racing, with both bringing a wealth of experience and success in endurance racing. Their expertise will be pivotal in developing the GMR-001 Hypercar and preparing for the brand’s debut in the LMDh category in 2026.
“I am beyond thrilled and thankful to join the Genesis brand for its entry into endurance racing,” said Genesis Magma Racing Driver, Andre Lotterer. “After winning the FIA Hypercar World Endurance Drivers’ Championship this year, this opportunity is the perfect fit for me to channel my work, experience, passion and motivation into a new project with a team of highly ambitious individuals. I am excited to start working on this project and build a successful future from the very beginning.”
Building the Future: Genesis Magma Racing’s Road Ahead
Ahead of its 2026 debut, Genesis Magma Racing will field an LMP2 entry in the 2025 European Le Mans Series (ELMS). This campaign will see promising talent like Logan Sargeant, Jamie Chadwick, and Mathys Jaubert join the team, solidifying the foundation for future success.
Genesis Magma Racing’s operations will be based at Circuit Paul Ricard in France, strategically positioned near key partners such as ORECA Motorsport and IDEC Sport. This location will foster collaboration and innovation as the team prepares for its full entry into the world’s most prestigious racing events.
A Glimpse into the Future of Luxury Performance
Genesis also unveiled five concept models at the event, each a testament to the brand’s pursuit of excellence in high-performance luxury. These included the GV80 Coupe Concept, G80 EV Magma Concept, GV60 Magma Concept, X Gran Berlinetta Concept, and X Gran Racer VGT Concept. These models showcase the impact of the Magma program on Genesis’ next-generation vehicles, blending the latest in design and engineering to create a bold new chapter for the brand.
With Genesis Magma Racing, the brand is redefining what it means to experience luxury performance, both on and off the track. This vision not only reflects Genesis commitment to excellence in motorsport but also paves the way for future innovations in high-end automotive performance.
