Genesis Pairs High Fashion with Luxury Mobility
In a powerful display of luxury and innovation, Genesis, the Korean automotive brand synonymous with elegance and cutting-edge design, served as the official Automotive Partner for Riyadh Fashion Week 2024. Held from October 17 to 21 in Riyadh, this second annual fashion showcase united local and international designers and celebrated Saudi Arabia’s rapidly evolving fashion landscape. Genesis contributed a fleet of 50 luxury vehicles to ensure seamless, elevated transportation for VIPs, celebrities, and influencers attending the event.
A Harmonious Collaboration Between Fashion and Automotive Innovation
Genesis created immersive experiences, curating exclusive brand activations at the week’s premier events, including the gala dinner and closing ceremony. These activations provided guests with insights into the Genesis brand ethos, emphasizing “athletic elegance” and showcasing Korean hospitality. Models such as the G80 sedan and GV70 SUV were strategically displayed across the venue, allowing attendees to witness the brand’s commitment to precision in both design and performance.
Voices on Innovation and Partnership
Omar Al Zubaidi, CEO of Genesis Middle East & Africa, expressed pride in the partnership, noting, “We were honored to partner with Riyadh Fashion Week 2024, an event that shared our values of innovation, creativity, and elegance. This collaboration offered a unique opportunity to showcase the best of Genesis while celebrating the Kingdom’s vibrant and fast-evolving fashion industry” His sentiments were echoed by Burak Cakmak, CEO of the Saudi Fashion Commission, who highlighted the importance of the collaboration in enhancing Riyadh’s reputation as a hub for culture and design. “Partnering with Genesis for Riyadh Fashion Week 2024 brought together two industries driven by creativity, innovation, and a commitment to excellence. This collaboration not only enhanced the guest experience but also underscored our vision to elevate Saudi Arabia as a global hub for culture and design. Together, we shaped an environment where fashion and technology intersect, celebrating the future of both industries,” he remarked.
Genesis and Saudi Fashion Commission: A Vision for the Future
Both Genesis and the Saudi Fashion Commission remain dedicated to fostering creativity, innovation, and cultural pride. Founded in 2020, the Fashion Commission continues to bolster the Kingdom’s fashion sector by investing in local talent and preserving Saudi Arabia’s unique cultural heritage in fashion.
