Winners of the 2023 Rolls-Royce Motor Cars World Dealer of the Year Award, Rolls-Royce Motor Cars Dubai has opened its new luxury showroom in the presence of the marque’s Chief Executive, Chris Brownridge. Reflecting the distinctive visual identity of the brand, the showroom exudes sophistication, with a luxurious and relaxing interior design while incorporating the latest in digital technology.
“This opening is a fantastic milestone for us. Not only does this new space bring to life the new visual identity of Rolls-Royce, but with its innovative digital technologies and beautiful interior design we will be immersing our current and future clients in the magical world of Rolls-Royce, brimming with unparalleled levels of creativity, craft, and luxury” said Mamdouh Khairallah, Director of Rolls-Royce Dubai.
Crafted to appeal to a younger, self-made, and highly individual clientele, the new visual identity provides a wholly immersive client experience and a welcoming atmosphere where clients can experience and appreciate the marque’s magnificent motor cars.
At the heart of the new showroom sits The Bespoke Commissioning Atelier, where clients can explore and select personalised surface finishes, wood veneers, leathers, embroidery threads in a variety of vivacious hues, and fabrics for their Bespoke commissions.
Complimenting the Atelier’s bespoke commissioning experience is the Cabinet of Curiosities. Located in the lounge area, this section features intriguing pieces that inspire and spark conversations, as well as the hospitality lounge – offering a secluded space for clients to relax and socialise.
Opening its doors to a hub of creativity and craft, on top of housing unrivalled motoring masterpieces, the showroom will provide an experience tailored to the Bespoke needs of the dealership’s most discerning clientele with meticulous attention to detail.
To commemorate this occasion, and adding to the grandeur of the new showroom in Dubai, four exquisite models were on display. One was Spectre, the marque’s first fully electric ultra-luxury Super Coupé. Another was the Phantom ‘Year of the Dragon’ – one of four Bespoke motoring masterpieces commissioned to mark the Chinese New Year.
Black Badge Ghost Ékleipsis was inspired by the drama, spectacle, and mystery of a solar eclipse, and limited to just 25 examples globally. The fourth was Black Badge Cullinan ‘Iced Black Diamond’ – a stunning motor car finished in Bespoke exterior colour ‘Iced Black Diamond’ and Turchese interior.
“A hub of creativity and craft this space not only provides the perfect platform to showcase Rolls-Royce’s unrivalled motor cars, but also provides distinguished individuals with opportunities for self-expression and personalisation they cannot find anywhere else, inspiring them to create truly Bespoke, one-of-a-kind motor cars,” said César Habib, Rolls-Royce’s Regional Director for Middle East & Africa.
