This year, Salon Privé marks two decades of unparalleled luxury, craftsmanship, and automotive excellence with its landmark 20th-anniversary celebration. Taking place from 27–31 August 2025 at the iconic Blenheim Palace in Oxfordshire—a UNESCO World Heritage Site and the birthplace of Sir Winston Churchill—the event promises a week of prestige and passion in a setting that defines British heritage.
Now officially a Certified B Corporation™, Salon Privé not only celebrates its storied legacy but sets a forward-thinking benchmark in sustainability and responsibility in luxury events. The 2025 edition will introduce the Salon Privé Gallery, a new, elegant atrium designed to elevate the guest experience while retaining the signature charm of its automotive garden party atmosphere. From classic concours entrants and supercar showcases to curated lifestyle brands like Boodles and Pommery Champagne, every detail speaks to a higher standard of refinement.
Each day of Salon Privé presents something unique. Wednesday opens with the revered Concours by Aviva Private Clients, where guests can view rare and historically significant vehicles from across the globe. The day continues into the evening with the glamourous MotorAvia after-party at London Oxford Airport, blending aviation luxury, gourmet fare, and entertainment. Thursday continues the celebration with the Concours Parade and presentation of class awards. Friday transforms the Palace lawns for the beloved Ladies’ Day by Boodles, an opulent fusion of fashion, fine jewellery, and the art of the automobile.
The weekend intensifies with Saturday’s Salon Privé Club Trophy presented by Lockton, featuring over 1,500 privately owned sports and supercars in a lively festival setting. On Sunday, the newly launched Supercar Lifestyle Club Day welcomes prestigious marques and clubs to the grounds alongside the debut of the Concours de Vente—where classic cars are not only exhibited but available for purchase. Judged by a celebrity panel, the event promises a stylish close to an extraordinary week.
As Salon Privé continues its tradition of curating the very best in luxury lifestyle, guests can also indulge in elevated experiences far beyond the automotive. The event partners with a handpicked selection of elite brands, such as Boodles, Gatineau, and Pommery Champagne, offering exquisite jewellery displays, beauty treatments, and gourmet hospitality throughout the five-day programme. With exclusive lounges, elegant dining tents, and curated retail offerings, it’s a destination where connoisseurs of taste gather to revel in the finer things.
What sets Salon Privé apart is its ability to fuse passion and prestige into an experience that feels both intimate and grand. Whether you’re admiring a Bugatti Type 57, sipping vintage champagne while watching the Concours Parade, or engaging with collectors and artisans behind some of the world’s most revered machines, every moment is thoughtfully designed. This is an event where business meetings happen over Bentley bonnets, and lifelong memories are made beneath the Oxfordshire sun.
As the 20th anniversary approaches, anticipation is already building. With global debuts, limited-edition unveilings, and the return of historic models restored to perfection, Salon Privé promises not just a celebration, but a spectacle of enduring elegance. From enthusiasts and investors to designers and dreamers, the event continues to be a benchmark for excellence—where the spirit of automotive craftsmanship meets the soul of British hospitality.
Whether you’re a motoring enthusiast, fashion aficionado, or someone seeking a truly refined experience, Salon Privé 2025 offers a one-of-a-kind destination. Ticket prices range from £55 for general admission to £645 for full luxury hospitality. For full details and to secure your place at this landmark event, visit www.salonpriveconcours.com.
