Some cars get you from A to B, but a MINI has always promised something more—an attitude, a personality, a lifestyle. With the arrival of the all-electric MINI family in Dubai—featuring the MINI Aceman SE, MINI Cooper SE, and MINI Countryman ALL4 SE—that spirit has been reimagined for a future defined by style, sustainability, and electric innovation. Each model carries the instantly recognisable MINI silhouette while offering a new dimension of design, performance, and personality, all without a drop of fuel.
The MINI Aceman SE makes a bold entrance as the compact crossover with charisma to spare. With 406 km of range and a muscular stance, it fuses practical utility with playful flair. Inside, drivers are greeted by the first-ever round OLED display in a car, intuitive drive modes, and a cloud-based navigation system that seamlessly integrates city life. It’s quick off the line at 0–100 km/h in 5.7 seconds, yet refined enough to glide through urban mornings with ease, proving that electric driving can be both exciting and effortless.
For purists, the MINI Cooper SE distills everything that has made the brand iconic since the 1960s. Compact, agile, and clean in its design, it offers 402 km of range and accelerates from 0–100 km/h in just 6.7 seconds. With its low centre of gravity and nimble steering, it delivers the legendary “go-kart” driving feel that MINI is celebrated for, making each turn an occasion. Whether parked on a narrow Dubai street or zipping down the coast, the Cooper SE is as practical as it is stylish, marrying classic heritage with electric precision.
The MINI Countryman ALL4 SE brings an adventurous edge to the lineup. With 433 km of range, all-wheel drive, and a larger, more spacious frame, it’s the MINI for those who want to take city chic to the mountains. Its panoramic glass roof fills the cabin with light, while generous cargo space makes it the perfect partner for weekend escapes to Ras Al Khaimah or beyond. It’s a statement of versatility and freedom, proving that sustainability can embrace both rugged exploration and everyday convenience.
At the core of MINI’s electric vision is a dedication to sustainability without compromise. By 2030, the brand aims to be fully electric, and these new models are already paving the way. Interiors are leather-free, crafted from recycled materials, and wheels are made with up to 70% secondary aluminium. Every design decision—from fabrics to paint processes—reflects MINI’s commitment to circular economy principles. In Dubai, a city embracing bold sustainability goals, the MINI fully electric family feels perfectly at home.
Technology ensures these cars are as connected as their drivers. With in-car gaming, streaming, and the intuitive “Hey MINI” voice assistant, the lineup feels attuned to a generation that values seamless connectivity. Paired with Dubai’s expanding high-speed charging infrastructure, owning an electric MINI becomes as practical as it is stylish, adding an extra layer of confidence to every journey.
With the fully electric family, MINI isn’t just delivering cars—it’s delivering a new lifestyle of personality-driven driving that is vibrant, sustainable, and distinctly you. In a city where every detail matters, MINI proves that an electric future can be as playful, sophisticated, and unique as the drivers themselves.
