Signé Magazine
  • Cars
  • Watches
  • Style
    • Fashion
    • Accessories
    • Grooming
  • Signé Woman
    • Fashion
    • Jewellery
    • Beauty
  • Lifestyle
    • Gear
    • Travel
    • Hotels
    • Fine Dining
    • Real Estate
  • Art & Design
  • Festive Picks!New
Browse
  • Cars
  • Watches
  • Style
    • Fashion
    • Accessories
    • Grooming
  • Signé Woman
    • Fashion
    • Jewellery
    • Beauty
  • Lifestyle
    • Gear
    • Travel
    • Hotels
    • Fine Dining
    • Real Estate
  • Art & Design
  • Festive Picks!New
Search
Signé Magazine
Signé Magazine Signé Magazine
  • Cars
  • Watches
  • Style
    • Fashion
    • Accessories
    • Grooming
  • Signé Woman
    • Fashion
    • Jewellery
    • Beauty
  • Lifestyle
    • Gear
    • Travel
    • Hotels
    • Fine Dining
    • Real Estate
  • Art & Design
  • Festive Picks!New
  • Fashion

Find out how “intimate” your favourite luxury brand is

  • December 20, 2018
  • 3 minute read
Total
0
Shares
0
0
0
0

Louis Vuitton is still the luxury brand that has the most “intimate” relationship with UAE consumers, according to MBLM’s 2018 Brand Intimacy Study. LV is followed by Hugo Boss, Dior, Chanel, Gucci, Cartier, Burberry, Dolce & Gabbana, Hermes and Prada on the top-ten chart for luxury brands.

The luxury industry as a whole is ranked 7th out of the 15 industries surveyed. “Identity” was the most prevalent “Archetype” in the luxury sector. An Archetype is a pattern or marker that characterises a brand. The Identity archetype reflects the “aspirational images or a consumer’s deeply-held values.”

“The UAE has a complex relationship with the luxury sector. The category’s performance is average in our market but given the focus on luxury in our daily lives, there are clear opportunities for brands to enhance the strength of their customer bonds and build stronger emotional connections.” – William Shintani, Managing Partner at MBLM

Brand Intimacy, a new marketing paradigm invented by MBLM, is defined as “leveraging and strengthening the emotional bonds between people and the brands they use and love.” The study reveals that top intimate brands deliver superior results related to revenue and profit growth by creating deeper relationships with their consumers.

William Shintani, Managing Partner at MBLM

Amid the luxury category’s average performance in UAE, Louis Vuitton held its number one ranking in the luxury industry for the second year running and sixteenth in the overall ranking for the UAE. Louis Vuitton is the only luxury brand to make it to the overall top 40 list.

The two biggest climbers were Hugo Boss and Dior. Hugo Boss jumped from twelfth place in 2017 to second place. Dior jumped from number eight to number three while also having the highest rank in the “Nostalgia” archetype in the luxury category. Hermes and Michael Kors had a surprising dip in performance, dropping six spots each from three to nine and six to twelve respectively. However, Hermes ranks highest in “Ritual” Archetype where a brand is ingrained into daily actions.

Gucci ranks highest in “Indulgence,” for delivering moments of pampering or gratification. Gucci also ranks highest for male consumers. Chanel, at the fourth spot, had an improved score but not enough to improve or maintain the second spot from 2017. It scored highest in the “Fulfillment, Identity and Enhancement” archetypes.

The MBLM 2018 Brand Intimacy Study is based on an online quantitative survey conducted during 2017 among 6,000 consumers, of which, 3,000 were in the United States, 2,000 in Mexico, and 1,000 in the United Arab Emirates. The respondents had to be between 18 and 64 years with an annual household income of $35,000 or more in the U.S., and similar socioeconomic levels in Mexico and the UAE. Next, quotas were established to ensure that the sample mirrored census data for age, gender, income or socioeconomic level, and region. The data was modelled from a total of 54,000 brand evaluations to quantify the mechanisms that drive intimacy.

The survey was designed primarily to understand the extent to which consumers have relationships with brands and the strength of those relationships, from fairly detached to highly intimate. This study, according to MBLM, “provides more than a mere ranking of brand performance and was specifically designed to provide prescriptive guidance to marketers.”

MBLM is based in New York with offices in seven countries including the UAE. It focuses on creating, building and sustaining Brand Intimacy using a diverse and integrated team of disciplines. Among MBLM’s long list of clients are names like PayPal, American Airlines, Adnoc, AT&T, Crane, Dubai World Center, LAN, Miami Worldcenter, UL, and United Way.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0
You May Also Like
View Post
  • Fashion
  • Style

Brunello Cucinelli Channels Timeless Tennis Elegance for Wimbledon Season

  • July 9, 2025
View Post
  • Fashion
  • Style

Ralph Lauren Welcomes Star-Studded Guests to Centre Court Suite at Wimbledon 2025

  • July 9, 2025
View Post
  • Fashion
  • Style

Suspended in Light: Saint Laurent Men’s Summer 2026

  • July 8, 2025
View Post
  • Accessories
  • Fashion
  • Style

Game, Set, Match: Serve Up Style with Harrods’ Curated Essentials for Wimbledon

  • July 7, 2025
View Post
  • Fashion
  • Style

AMIRI Spring-Summer 2026: Chateau AMIRI, A Garden of Characters and Style

  • July 5, 2025
View Post
  • Fashion
  • Style

Levi’s® x sacai: A Rebellious Remix of Denim Icons

  • June 27, 2025
View Post
  • Fashion
  • Style

James Blake Stars in ZEGNA’s Visionary Short Film for SS26 in Dubai

  • June 25, 2025
View Post
  • Fashion
  • Style

Fred Perry x Craig Green: Where Sport Meets Storytelling

  • June 23, 2025
Signé Sanctuaries
  • A Return to Radiance: The Maybourne Riviera Welcomes the 2025 Season With New Culinary Stars and a Groundbreaking Wellness Destination
  • AVANTCHA Unveils Black Oud & Mastic: A Luxurious Fusion of Wellness and Tradition
  • Renew and Rejuvenate: Rosewood Abu Dhabi’s Longevity & Renewal Retreat
  • Clinique La Prairie Elevates Skin Rejuvenation in Revitalisation Programs Through Collaboration with La Prairie
  • One&Only Le Saint Géran Unveils Mauritius First Guerlain Spa: A Fusion of Elegance and Wellness
LATEST STORIES
  • Mosaico Unveils the Opera Gold Bar, Dubai’s Most Decadent Dessert
  • Nicholas Hoult Elevates Red Carpet Style with Jaeger-LeCoultre’s Reverso Tribute Duoface Chronograph
  • Lynor’s Summer Sun Collection Glows with Elegance and Ease
  • Surrenne Riviera Launches on the Côte d’Azur, Ushering a New Era of Transformative Wellness
  • Nikki Beach Unveils Global Summer 2025 Line-Up with Iconic Events, Exclusive Launches, and Bold New Concepts
  • Maserati GT2 Expands Global Footprint, Racing Across Five Continents
  • Gucci’s Visionary High Watchmaking Collection for 2025
  • Brunello Cucinelli Channels Timeless Tennis Elegance for Wimbledon Season
  • Eddie Redmayne Brings Signature Sophistication to Wimbledon in OMEGA Aqua Terra
  • Ralph Lauren Welcomes Star-Studded Guests to Centre Court Suite at Wimbledon 2025

Make your Inbox more interesting.

Every alternate week get a packaged update from the world of luxury. A newsletter tastefully curated by the 'Keepers of Craft', Signé Magazine.

Latest Print Editions
    • Print Edition

    Signé Magazine – Edition 55

    • 15.11.24
      • Print Edition
    View Post
    • Print Edition

    Signé Magazine – Edition 54

    • 24.09.24
      • Print Edition
    View Post
    • Print Edition

    Signe Magazine – Edition 52

    • 15.12.23
      • Print Edition
    View Post
    • Print Edition

    Signé Magazine – Edition 51

    • 15.11.23
      • Print Edition
    View Post
    • Print Edition

    Signé Magazine – Edition 50

    • 15.09.23
      • Print Edition
    View Post
Latest Online Features
  • Mosaico Unveils the Opera Gold Bar, Dubai’s Most Decadent Dessert July 10, 2025
  • Nicholas Hoult Elevates Red Carpet Style with Jaeger-LeCoultre’s Reverso Tribute Duoface Chronograph July 10, 2025
  • Lynor’s Summer Sun Collection Glows with Elegance and Ease July 10, 2025
  • Surrenne Riviera Launches on the Côte d’Azur, Ushering a New Era of Transformative Wellness July 10, 2025
  • Nikki Beach Unveils Global Summer 2025 Line-Up with Iconic Events, Exclusive Launches, and Bold New Concepts July 10, 2025
  • Maserati GT2 Expands Global Footprint, Racing Across Five Continents July 10, 2025
EDITORIAL CALENDAR
July 2025
S M T W T F S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Jun    
Signé Magazine
  • Signé Magazine – All Stories
  • Contact Us
Keepers of Craft

Input your search keywords and press Enter.