From Monte Carlo to Miami and Marbella to Baku, Nikki Beach is turning up the heat this summer with its signature blend of barefoot luxury, immersive entertainment, and one-of-a-kind lifestyle experiences. Whether it’s sipping sunset cocktails in Porto Cervo, indulging in world-class sushi in Saint-Tropez, or celebrating 10 years of glamour in Monaco, Summer 2025 promises to be unforgettable.
Kicking off the season is the launch of the Nikki Beach Cocktail Club in Porto Cervo on June 28th, a golden-hour destination for elevated drinks and light bites along the waterfront. Creative flair continues with “Paint by the Sea” on June 21st and 22nd in Costa Smeralda, offering an intimate beachfront watercolor session for art lovers.
In Saint-Tropez and Costa Smeralda, a bold sushi menu curated by award-winning Chef Vincent Broggi is available all summer long, with live lunch events on June 29th and July 5th. Marbella welcomes the new Lucia Summer Club on July 1st at Don Carlos Hotel, offering a Mediterranean-inspired daytime escape for families and friends.
In Miami, the brand celebrates its heritage on July 4th with the revival of Penrod’s Beach Club—an all-day nostalgic affair in honor of founder Jack Penrod, featuring classic beach games, retro hits, and vintage snacks. Meanwhile, Nikki Beach Monte Carlo marks its 10th anniversary on July 19th with Champagne toasts and live entertainment, setting the tone for a festive Ferragosto weekend (August 15–17) and a glittering Monaco Yacht Show finale in September.
In Montenegro, Nikki Beach Baku makes waves with a curated series of wellness mornings and sunset rituals throughout July and August. Guests can expect sunrise yoga, guided meditations, and sunset DJ sessions that seamlessly blend mindfulness with the brand’s signature celebratory spirit. This tranquil programming offers a balanced alternative for those seeking connection and calm along the Caspian coast.
As part of its global innovation drive, Nikki Beach introduces “Sundown Stories”—an immersive culinary and cultural journey launching first in Marbella. Held every Friday starting July 12th, the experience pairs regionally inspired menus with live storytelling, music, and dance, all set under the stars. Guests are invited to dine, dance, and dream as the sun dips below the Mediterranean horizon.
To close out the season, Nikki Beach Saint-Tropez will host its iconic White Party Weekend from August 23–25, a tradition that blends haute couture with hedonistic beachside revelry. Expect curated fashion moments, surprise musical guests, and a spectacle of light and movement that captures the essence of Nikki Beach: celebration of life, through style, rhythm, and unforgettable experiences.
