In an exclusive partnership with the streetwear brand Off-White, MR PORTER, the award-winning online destination for men’s style, has launched a capsule collection titled “Modern Office”.
“Securing the MR PORTER account has always been a goal for me. Not only have I admired it being a consumer in the marketplace and shopping it, but because I could always see my brand aligned with it. I’m so honored to team up with the team and produce this capsule exclusively for MR PORTER; I’m happy to have our worlds collide; introducing the MR PORTER consumer who may not be aware of Off-White and bringing the Off-White customer who may not be aware of MR PORTER to an elevated place of luxury shopping,” said Mr Virgil Abloh, Designer and Founder of the game-changing streetwear brand Off-White.
The 44-piece collection is inspired by the new generation of workers and their work places. It has been created with Off-White’s leading maxim – to define the grey areas between black and white as the colour off-white – and interprets the collection’s overarching themes of flux, evolution and modernity into a synergy of fabrics (wool, felt, cotton and heavy canvas), colours (muted and tonal), treatment (clean and distressed) and visuals (graphic and non-graphic).
The collection, which will debut on 21st January, comprises of 20 ready-to-wear pieces, 18 accessories and 6 pairs of footwear. Standout pieces include: the Work trench linen coat with tonal embroidered arrow logo; all-over logo-print washed cotton heavy canvas jacket; wide-leg linen trousers with tonal arrow logo; all-over logo silk camp-collar shirt; “Modern Office” logo print jersey T-shirt; all-over logo jersey T-shirt; “Class of 2013” logo print cotton T-shirt; low-top 3.0 leather sneakers; distressed CO sneakers; all-over logo suede leather sneakers; all-over leather pool slide; Cordura canvas hip-belt; “Class of 2013” iPhone X cover; industrial logo rubber and leather belts.
“We are excited to bring Mr Virgil Abloh’s modern approach and vision to menswear through this exclusive Off-White capsule. The eclectic product mix and design bring to life the ‘Modern Office’ inspiration, and truly speaks to the way in which many of our customers dress and navigate in their daily lives.” – Ms Fiona Firth, Buying Director, MR PORTER
MR PORTER will also activate the launch off-line in a collaborative workspace in Seoul, South Korea, inspired by the capsule collection’s “Modern Office” aesthetics, until 20th January.