Gucci Beauty introduces its most powerful interpretation of the beloved Flora fragrance with the launch of Gucci Flora Gorgeous Gardenia Eau de Parfum Intense. Balancing the brightness of gardenia blooms with a deeper woody character, the scent offers an elevated take on floral elegance. Created by master perfumer Honorine Blanc, the composition enhances the gardenia’s creamy richness and green vibrancy, layered with radiant Italian mandarin and grounded in the warmth of sandalwood essence.
This new creation is designed for women who embrace joy with confidence, embodying freedom, femininity, and a love of beauty in all its forms. Each note unfolds in a multi-faceted journey, from its lively citrus opening to the sensual floral heart and the enveloping woody base. The result is a long-lasting scent that resonates with depth and sophistication, ideal for moments when fragrance becomes a personal statement.
Visually, Gucci Flora Gorgeous Gardenia Intense captures its essence in a striking fuchsia bottle, dressed in the house’s iconic Flora pattern first painted in 1966 by Vittorio Accornero de Testa. A new gold ‘Intense’ label hints at the perfume’s richer profile, while the interplay of light on the glass reflects its duality—both radiant and mysterious. Available in multiple sizes, from a convenient 10ml pen spray to a 100ml bottle, it is as versatile as it is beautiful.
The campaign once again features cultural icon Miley Cyrus, photographed by Tyler Mitchell and set against the backdrop of the Los Angeles skyline at sunset. Surrounded by blooming flowers, she embodies the fragrance’s dreamlike duality—where reality blends seamlessly with a whimsical, enchanted world. The result is a visual and olfactory celebration of bold femininity, joyful expression, and timeless allure.
Building on the success of the original Gucci Flora Gorgeous Gardenia, this Intense version speaks to a new era of fragrance storytelling—one that embraces contrast and complexity. While the original celebrated lightness and romantic charm, the Intense edition adds dimension with its richer base, appealing to those who desire a scent that lingers well into the evening. It’s an evolution that reflects modern femininity: multifaceted, confident, and unapologetically expressive.
Sustainability also plays a role in the fragrance’s creation. Gucci Beauty continues its commitment to responsible sourcing, selecting high-quality natural ingredients with respect for environmental and social standards. The sandalwood essence, for example, is ethically sourced, ensuring that the perfume not only smells beautiful but also aligns with conscious luxury values.
Whether worn as a daily signature or saved for special occasions, Gucci Flora Gorgeous Gardenia Eau de Parfum Intense offers a sensory experience that transcends seasons. It’s a fragrance designed to be remembered—lingering in the air like a treasured memory, and capturing the essence of a woman who is both gentle and strong, grounded yet free.
