This holiday season, Byredo invites you to rediscover the true meaning of home and togetherness with its Holiday 2024 Collection: Togetherness. Inspired by the bonds of family, heritage, and shared moments, the collection weaves tradition with modernity, offering a range of exclusive products, from luxurious fragrances and makeup to home essentials.
A Tribute to Connection and Heritage
At the heart of Byredo Holiday 2024 is the iconic tartan motif, reimagined with Byredo’s bold, contemporary graphic design. With its origins in Scotland, tartan symbolizes kinship and identity, reminding us of the comfort of belonging. This year, Byredo brings tartan to life through vivid color codes and its signature Alphabeta pattern.
The campaign, captured by celebrated photographer Tyler Mitchell, journeys to the birthplace of tartan, showcasing Sápmi twins Elizabeth and Victoria Lejonhjärta and their brother Malcolmx Lejonhjärta. The imagery exudes warmth, unity, and the timeless bonds of family, reflecting the spirit of homecoming and shared traditions.
Byproduct Holiday Trinkets: Celebrate in Style
Create festive joy with Byredo’s limited-edition Byproduct collection, featuring cozy and stylish home essentials.
- Luxurious Blankets and Scarves: Crafted from virgin wool and cashmere, these indulgent pieces adorned with the Alphabeta pattern provide unmatched comfort for chilly winter nights.
- Festive Home Accessories: Vibrant cushions, Christmas stockings, and hot water bottles bring playful charm to your holiday décor.
- Tartan-Wrapped Tea Leaves: Perfect for sharing with loved ones, these make a delightful addition to your festive celebrations.
The Gilded Memories Makeup Collection
Designed by Creative Partner for Image and Makeup, Lucia Pica, the Gilded Memories collection embodies the elegance and joy of celebration.
- Eyeshadow 5 Colours in Transcendent: A palette transitioning from deep greens to lustrous golds and rich browns, perfect for festive occasions.
- Magnetic State Mascara: Dramatic dark green pigment housed in a sleek black case.
- Satin Lipstick in Flamboyant Red: A vibrant orange-red that adds a bold pop of color.
- Bâton de Lumière in Gilded Memoir: A metallic ivory-gold highlighter for a luminous glow.
Christmas Gift Boxes: Elegance Wrapped in Tartan
Byredo’s festive gift boxes are a celebration in themselves, encasing exclusive bestsellers to elevate your holiday rituals.
- Iconic Fragrance Sets: Includes 250 ml editions of Bal d’Afrique, Gypsy Water, Rose of No Man’s Land, and Mojave Ghost.
- Travel Cases: Leather cases with three 12 ml fragrances, ideal for journeys.
- Makeup Discovery Set: Featuring Eperdu Matte Lipstick, Liquid Lipstick Vinyl in Fantôme, a Byredo pocket mirror, and a storage pouch.
- Duos for Body and Hands: Transform daily rituals with Byredo’s iconic body care.
Limited-Edition Home Fragrances
- Ancient Sand Candle: Encapsulating the joy of family gatherings, this candle blends rose petals, Sri Lankan cardamom, cedarwood, and amber, evoking the warmth of a crackling fireplace.
- Trois Encens Incense Sticks: Handcrafted in Tokyo using techniques passed down for 400 years, these fragrant incense sticks offer moments of tranquility with a slow burn lasting 30-40 minutes.
Available Worldwide
The Togetherness Holiday 2024 Collection is available at select Byredo stores and online from October 17th. Celebrate the festive season with products that honor the essence of home, tradition, and connection.
