Italian luxury fashion house ETRO has launched its captivating holiday campaign, Paisley Holidays, a stunning blend of fashion, art, and performance. Celebrating the magic of the festive season, ETRO transforms its curated collection of garments and accessories into a theatrical spectacle that travels from New York to Rio de Janeiro, and the Swiss Alps, culminating in Milan’s historic Teatro Gerolamo.
A Theatrical Celebration of Creativity
At the heart of the Paisley Holidays campaign is an eclectic troupe of artists, including opera singer Mariam Battistelli, ballet dancer Tang Yi, circus performer Louisa Ganzel, card magician Sir Nick, drummer Luigi Bianco, and violinist Ragnheidur. Joining them are chefs Alessandro Negrini and Fabio Pisani, the culinary masterminds behind the Panettone and Pandoro from the ETRO x Aimo e Nadia collaboration.
This ensemble, led by ETRO’s beloved Mr. Teddy, performs in three acts, highlighting the brand’s Paisley Holidays collection, which includes festive fashion and exclusive accessories.
Festive Fashion Highlights
The women’s collection features paisley-patterned party looks in luxurious fabrics such as silk and duchess satin, with haute-boho vibes. The men’s line offers tailored suits in both classic and vibrant colors, crafted from velvet and jacquard silks.
The spotlight shines on ETRO’s iconic Arnica fabric, celebrating its 40th anniversary. This legendary fabric is reimagined in Saturno and Hobo bags adorned with crystal embellishments. The collection also includes the Libra and Vela bags, featuring laminated effects, floral embroidery, and vibrant multicolor prints. Complementing the fashion lineup are jewelry, sunglasses, and textile accessories, making perfect gifts for the season.
Global Festive Displays
The festive spirit of Paisley Holidays comes to life in elaborate ETRO pop-ups and boutique displays in major cities worldwide. These installations celebrate the collection while echoing the theatrical charm of the campaign’s performances.
A Timeless Holiday Tradition
In its theatrical finale, the campaign’s central act at Teatro Gerolamo combines ETRO’s fashion with artistic performances, making this showcase a must-see holiday event. The collection and its presentation epitomize ETRO’s commitment to artistry, innovation, and luxury.
About ETRO
Founded in 1968, ETRO is synonymous with luxury, innovation, and style. Known for its bold use of paisley patterns, rich fabrics, and meticulous craftsmanship, the brand has become a symbol of Italian elegance and artistic expression. From fashion to lifestyle, ETRO continues to redefine luxury with its dedication to creativity and quality.
