Paris transforms into a glittering stage during the festive season, but in 2025, Maison Francis Kurkdjian recasts the city as a universe of olfactory wonder. A sweeping red ribbon – bold, elegant, unmistakably Kurkdjian – winds through Paris’ grand monuments, turning each landmark into a fragrant celebration. It is a poetic gesture that reflects the Maison’s spirit: generosity, artistry, and a devotion to craftsmanship rooted in the French capital.
The narrative begins at Francis Kurkdjian’s own office, the creative heart of the Maison since 2009, where the ribbon gathers the magic of the season before folding itself into the year’s most enchanting gifts. Every creation speaks to Paris’ timeless beauty, offering more than fragrance — offering emotion. This year’s collection seeks to make the festive period feel longer, warmer, and more luminous, transforming gifting into an act of shared joy.
At the centre of this festive universe is the new Countdown Calendar, a deliberately unexpected twist on traditional advent rituals. Designed to stretch celebrations from Christmas to New Year’s Eve, the calendar unveils daily treasures: Baccarat Rouge 540 extrait, Oud satin mood hair mist, miniature perfumes, candles, and exclusive surprises. It is an invitation to savour anticipation and to prolong the beauty of the holiday season.
The Maison also introduces a Miniatures Gift Set dressed in white and gold, featuring five signature fragrances in elegant 10 ml bottles. It is a curated journey through Kurkdjian’s olfactory world, crafted for collectors, travellers, and fragrance lovers who relish versatility without losing refinement. Petit Matin and Grand Soir also take centre stage, each capturing a contrasting moment in Paris – dawn wrapped in powdery freshness, and nightfall steeped in amber warmth.
For connoisseurs seeking depth, Grand Soir returns in sumptuous formats, from roll-on Precious Elixirs to a five-vial travel set encased in polished gold. Complementary body rituals extend the scent’s allure, turning a fragrance into a full sensory experience. Meanwhile, iconic favourites Baccarat Rouge 540 and Oud satin mood sparkle in precious oils infused with 24-carat gold dust, transforming perfume into wearable illumination.
Maison Francis Kurkdjian also expands its world of home fragrances with a forest-themed collection inspired by Mon beau Sapin. From candles and diffusers to potpourri and scented greeting cards, the line evokes winter walks through pine forests and festive Parisian evenings. New three-wick candles in Limoges porcelain and Paris-exclusive candle holders further elevate the ritual, blending craftsmanship with the Maison’s signature elegance.
Completing this universe of festive enchantment are the Maison’s limited-edition scented Christmas trees, available exclusively at the Rue d’Alger boutique. These Nordmann firs — perfumed with the woody, resinous notes of Mon beau Sapin — capture the warmth of tradition while embracing Kurkdjian’s artistic flourish. With every creation, the Maison transforms gifting into an act of beauty, offering the glow of Paris to homes around the world.
