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Avani Launches “Travelling Traditions” – A Festive Journey Through Culture, Craft, and Celebration

  • November 10, 2025
  • 2 minute read
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This festive season, Avani Hotels & Resorts invites travellers to trade routine celebrations for a journey of cultural discovery with its new global campaign, Travelling Traditions. Spanning Asia, Europe, Africa, and the Indian Ocean, the initiative connects guests with authentic local customs—from temple offerings in Bangkok to drumming circles on Maldivian shores—revealing how communities around the world welcome new beginnings.

In Bangkok, the spirit of renewal is woven into the city’s vibrant streets and sacred rituals. At Avani Sukhumvit Bangkok, guests can witness locals visiting temples to make merit with incense and lotus flowers, while markets hum with the scent of sweets and fireworks. The experience culminates with the hotel’s Festive Enchantment Afternoon Tea, where golden savouries and whimsical desserts set a celebratory tone above the city’s skyline.

Further south, Avani+ Khao Lak Resort captures the serenity and soul of Thailand’s coastal traditions. In nearby villages, families begin the year with offerings to monks, while evenings glow with lantern-lit picnics on the beach. Guests can join these heartfelt customs, complemented by seaside dinners and festive programming for children through AvaniKids and the Teens Club, surrounded by the gentle rhythm of the Andaman Sea.

In Luang Prabang, Laos, the festive atmosphere unfolds at a slower, more spiritual pace. At Avani+ Luang Prabang, mornings begin with the age-old almsgiving ceremony, while evenings bring life to the UNESCO-listed town’s night market, illuminated by lanterns and filled with handmade crafts and the melodies of traditional Lao music. It’s a celebration steeped in community and continuity, where each moment feels timeless.

Across the Indian Ocean, Avani+ Fares Maldives Resort reimagines island celebrations through Tales of the Maldives, an immersive cultural programme. Guests can drum barefoot in Boduberu circles, learn lacquer work and weaving from local artisans, and share island legends beneath star-filled skies. Children, too, find their rhythm with foam parties and dhoni boat-building at AvaniKids, while divers explore a house reef teeming with parrotfish and turtles—a living festival beneath the waves.

At Avani Victoria Falls Resort in Zambia, the holidays are marked by the power of song and the pulse of nature. Choirs harmonise in English and local languages as summer evenings warm the air, and nearby craft markets overflow with woven baskets and beadwork. Guests can enjoy traditional braais by the Mukuni Boma, the scent of flame-grilled dishes mingling with the distant thunder of Victoria Falls.

In Madrid, festive spirit takes centre stage at Avani Alonso Martínez Madrid, where the city’s famed New Year ritual invites all to eat twelve grapes at the stroke of midnight in Puerta del Sol. Guests can also join the San Silvestre Vallecanaroad race or explore the capital’s festive markets with AvaniFit’s guided running tours—blending wellness, discovery, and celebration in the heart of Spain.

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