JA Resorts & Hotels is redefining family travel this summer with a new personalised approach to staycations, crafted to meet the diverse needs of multigenerational guests. Embracing the complexities of travelling with loved ones — from toddlers to teens, couples to grandparents — the #MadeByJA campaign introduces five thoughtfully curated itineraries across the brand’s flagship Jebel Ali Beach properties. With everything tailored from start to finish, these stays promise to deliver meaningful moments, zero stress, and something special for everyone.
Whether it’s a romantic escape or an action-packed adventure with little explorers, the campaign’s debut offering features five distinct experiences: Together in Paradise, Play & Pamper, The Little Explorers’ Path, Freedom Seekers, and Romance on the Lake. Each stay is carefully tailored to match guest profiles and preferences, with a full day of scheduled activities, surprise amenities, and unique experiences that honour the rhythm and style of each family. The initiative is available at JA Beach Hotel, JA Palm Tree Court, and JA Lake View Hotel — all located on the sun-kissed shores of Dubai’s Jebel Ali.
Families booking Together in Paradise at JA Palm Tree Court can expect a perfect blend of relaxation and connection. Mornings begin with a wholesome breakfast at La Fontana, followed by nature walks to discover koi ponds and roaming peacocks. Little ones enjoy splash zones and pony rides while adults indulge in sound healing or spa treatments. The day winds down with a family dinner at White Orchid or late-night room service from the “Late Snack Munch” menu — a comforting touch designed for quiet bonding.
At JA Beach Hotel, the Play & Pamper itinerary offers parents and toddlers a schedule that blends light-hearted playtime with restful moments. From guided hawk walks and water play to rejuvenating in-room spa treatments during nap time, this stay is all about balance. Each evening ends with the charming Bedtime Box — a soothing selection of stories, warm cocoa, and cuddly toys to ease kids into sleep, while parents enjoy indulgent snacks from a dedicated munch menu.
Also hosted at JA Beach Hotel, The Little Explorers’ Path caters to families with older kids, delivering a more energetic experience with scavenger hunts, falconry shows, slime making, and beach games. Every element, from colouring kits to supervised yoga classes, is designed to keep young minds engaged while parents unwind. The day closes with a satisfying family meal at the laid-back Italian spot, Sette.
For teens and older children, Freedom Seekers at JA Lake View Hotel offers independence and excitement in equal measure. Paddleboarding, horseback riding, gaming tournaments, and pool time make up a day tailored to teenage preferences. The freedom continues through the evening with options for casual family dinners or intimate meals at Kinara by Michelin-starred chef Vikas Khanna, where parents and teens can reconnect over exceptional cuisine.
Couples seeking a romantic reprieve will love Romance on the Lake, also at JA Lake View Hotel. With in-room breakfasts, couples’ massages, and rose petal-filled baths, the itinerary is a serene escape from everyday hustle. The experience concludes with either a relaxed in-room dinner or a dressed-up evening at Kinara, letting guests choose between cozy privacy or celebratory dining under candlelight.
Upon arrival, each guest receives a personalised boarding pass with a bespoke itinerary and celebratory touches. The JA Passport adds to the fun — a resort-wide stamp collection game that unlocks instant surprises and entry into a grand prize draw for a Maldives family escape. These elements bring a sense of play and personalisation to every stay, capturing the spirit of exploration and joyful discovery.
Rooted in a legacy of warm Emirati hospitality, JA Resorts & Hotels brings a fresh perspective to summer travel through custom experiences that celebrate individuality. With 7 distinct properties across the UAE and the Maldives, and a new sports and shooting club on the horizon, the group continues to expand its experience portfolio while staying grounded in generosity and authenticity.
For guests ready to swap stress for simplicity, or rigid plans for relaxed luxury, the #MadeByJA staycations offer the ultimate invitation to escape. Because no two families are the same — and no staycation should be either.
Visit www.jaresortshotels.com to learn more and book your tailored itinerary.
