Paco Rabanne launches its fantasy fragrance – Pure XS – excess fantasy in it pure state. Paco Rabanne is always where you least expect it. Iconoclastic, offbeat, essential. Capturing the spirit of the times only to go against the grain. A knack for provocation, inherited from its founder, cultivated with irony. Pure XS announces the comeback of the chosen ones to fulfil their feelings. With excess in its very genes.
“Bold and disturbing, the Pure XS bottle is an extremely beautiful object that knows how to make itself desired”
To give a face to its heir, Paco Rabanne wanted a personality that embodied both vice and virtue, between the romanticism of a Visconti hero and the appeal of an irresistible ladies’ man. Francisco Henriques is the one. Far from the virile and monolithic male standards, this 21-year-old model exudes an erotic power. His noble beauty and juvenile freshness express both masculinity and femininity: intense charm and natural sensuality, an expressive mouth, a certain nonchalance and, above all, a candour that wins over all the girls. To capture fantasy in a bottle, the designer focused on powerful, stylised restraint that conveys excess in its animality and purity at the same time. Bold and disturbing, the Pure XS bottle is an extremely beautiful object that knows how to make itself desired.
For the olfactory signature of Pure XS, the challenge was to convey the sensation of skin shivering with desire and burning with pleasure in an olfactory expression. This idea of a “smouldering shiver” guided the perfumers to achieve a composition with two accords that contrast and harmonise with each other: a body-to-body caught between two contrary excesses. The fragrance also had to call on all of the senses. Smell, of course, but also taste and touch, like a sensory trap. Pure XS is a vibrant, magnetic and fresh oriental fragrance. The first excess: explosive freshness. During this, the senses go wild and tingle with an overdose of almost icy ginger. A carnal second wind: the green creaminess of the ultra-masculine thyme. The second excess: Cinnamon adds a piquant touch and makes mouths water. Followed by a surge of power with noble vanilla infused with leather-liquor-musk inflections. Finally, it’s time to let go and sink into the pulsing warmth of myrrh dusted with sugar.
